Real Estate Software Directory

Every tool we track, grouped by category. 191 products across 23 categories.

Accounting for Real Estate

Bookkeeping, commission management, trust/escrow accounting, and back-office finance tools built for real estate agents and brokerages. Compare real-estate-specific ledgers, commission calculation, 1099 reporting, and QuickBooks/Xero integrations.

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AI Chatbots & Lead Response

AI-powered SMS, email, and web-chat assistants that qualify and nurture real estate leads before handoff. Compare real-estate-specific training, CRM integration, and voice/phone support.

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All-in-One Platforms

Platforms that bundle CRM, IDX website, marketing automation, and transaction workflows into a single subscription. Compare by bundle scope, brokerage fit, and native AI features. For CRM-only picks, see Real Estate CRMs.

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Analytics & Reporting

SEO platforms, website analytics, keyword research, and technical audit tools used by real estate agents and marketers to measure organic growth. Compare free tiers, keyword data depth, and reporting flexibility.

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Ahrefs logo
Ahrefs
Semrush's main competitor — known for the largest backlink index in the industry and strong keyword research across 200+ countries.
$129/mo (Lite)
Read review →
Google Analytics 4 logo
Google Analytics 4
Google's free web analytics platform — measures sessions, lead-form conversions, and channel performance on every real estate website.
Free
Read review →
Google Search Console logo
Google Search Console
Google's free tool for monitoring site health in organic search — impressions, clicks, rankings, indexing, and Core Web Vitals.
Free
Read review →
Hotjar logo
Hotjar
A premium behavior-analytics platform with heatmaps, recordings, and on-site surveys — the paid competitor to Microsoft Clarity.
$32/mo (Observe Plus)
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Microsoft Clarity logo
Microsoft Clarity
A free behavior-analytics tool from Microsoft — session recordings, heatmaps, and rage-click detection for real estate websites.
Free
Read review →
Moz logo
Moz
A long-established SEO platform with the Moz Domain Authority metric — keyword tracking, link analysis, and site audits for real estate SEO.
$99/mo (Standard)
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Screaming Frog SEO Spider logo
Screaming Frog SEO Spider
A desktop website crawler for technical SEO audits — crawls your real estate site like Googlebot would and surfaces technical issues.
$259/yr (paid license)
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Semrush logo
Semrush
A comprehensive SEO and competitive research platform — keyword research, site audits, competitor analysis, and content gap reporting.
$140/mo (Pro)
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Similarweb logo
Similarweb
A competitive intelligence platform showing estimated traffic, traffic sources, and engagement for any website — including Zillow, Realtor.com, and local competitors.
Free (paid enterprise)
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CMA & Valuation Tools

Comparative market analysis, AVM, and market-report tools for real estate agents. Compare MLS integration, client-facing presentation, and branded export quality.

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Content Creation

AI writing tools, video generators, graphic design platforms, and video-email apps for real estate agents. Compare output quality, real-estate-specific templates, multi-channel publishing, and pricing.

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Blog MONKEE logo
Blog MONKEE
An AI-powered blog content engine built specifically for real estate agents — generates location-specific, SEO-optimized posts on autopilot.
Custom
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BombBomb logo
BombBomb
Video email and video messaging purpose-built for real estate — record and send short personal videos from Gmail, CRM, or mobile.
$39/mo (Essentials)
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Canva logo
Canva
The default graphic design platform for real estate agents — flyers, social posts, listing graphics, and video with thousands of templates.
$15/mo (Pro)
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Copy.ai logo
Copy.ai
A more affordable AI copywriter with real-estate-adjacent templates — listing descriptions, social posts, and cold outreach emails.
$36/mo (Pro)
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Descript logo
Descript
A text-based video and audio editor with AI voice cloning — edit video the way you edit a Google Doc, no timeline required.
$24/mo (Pro)
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Hootsuite logo
Hootsuite
Hootsuite is the industry-leading social media management platform — schedule posts across every major network, monitor brand mentions, and measure content performance from a single dashboard.
$99/mo
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InVideo logo
InVideo
A comprehensive AI video creation platform with templates, stock footage, and text-to-video — broader scope than Pictory or Lumen5.
$35/mo (Plus)
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Jasper logo
Jasper
An enterprise-grade AI writing platform with brand-voice memory and marketing templates — used by agents and teams who need polished long-form copy.
$49/mo (Creator)
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Lumen5 logo
Lumen5
Text-to-video creation platform with real-estate-friendly templates — competes directly with Pictory on URL-to-video workflows.
$29/mo (Basic)
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One Click SEO logo
One Click SEO
An award-winning full-service digital marketing agency with 20+ years of experience and deep real estate roots — organic SEO, local/GBP, Google Ads, web design, and content, with no long-term contracts.
Custom (no contracts)
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Opus Clip logo
Opus Clip
AI-powered short-form clip generator — turns long-form video (YouTube, webinars, Zoom recordings) into social-ready shorts automatically.
$19/mo (Starter)
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Pictory logo
Pictory
AI video creation from text, blog posts, or scripts — turn written content into short-form listing videos, market updates, and social reels.
$25/mo (Starter)
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Custom Development for Real Estate

Web design and custom development agencies specializing in real estate — bespoke IDX-integrated websites, brand identity, and ongoing support. Compare by design tier, MLS integration depth, and price range.

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Dialers

Power dialers, multi-line dialers, and voicemail-drop tools for outbound calling — essential for expired/FSBO outreach. Compare single vs multi-line, local presence, and CRM integration.

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Email Marketing

General-purpose email marketing platforms used by real estate agents for newsletters, drip campaigns, and list nurture. Compare automation depth, segmentation, free tiers, and real-estate templates.

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ActiveCampaign logo
ActiveCampaign
Advanced email marketing and automation platform with CRM features — popular with real estate teams doing sophisticated nurture sequences.
$29/mo (Plus)
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AWeber logo
AWeber
Long-established email autoresponder platform with strong deliverability — popular with agents running drip-campaign nurture.
Free (paid from $15/mo)
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Brevo logo
Brevo
Email + SMS + chat platform (formerly Sendinblue) with unlimited contacts on the free tier — billed by emails sent, not list size.
Free (paid from $9/mo)
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Constant Contact logo
Constant Contact
Long-established email platform with strong real-estate template library and small-business support.
$12/mo (Lite)
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ConvertKit (Kit) logo
ConvertKit (Kit)
Creator-focused email marketing platform (recently rebranded to Kit) — clean, writer-first UI with strong automation.
Free (paid from $15/mo)
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GetResponse logo
GetResponse
An all-in-one marketing platform combining email, webinars, landing pages, and automation — popular internationally.
$19/mo (Email Marketing)
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IXACT Contact logo
IXACT Contact
IXACT Contact is a real estate CRM built around automated relationship marketing — a done-for-you monthly e-newsletter, anniversary keep-in-touch reminders, and email drip campaigns help solo agents stay top-of-mind with past clients. IDX-enabled agent websites are available as a paid add-on.
$55/mo
Read review →
Mailchimp logo
Mailchimp
The most widely-adopted email marketing platform for small businesses, including real estate agents — generous free tier and mature template library.
Free (paid from $13/mo)
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MailerLite logo
MailerLite
A modern, budget-friendly email platform with a generous free tier — increasingly popular with solo real estate agents.
Free (paid from $10/mo)
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IDX Providers

MLS data providers and embeddable property-search platforms for real estate websites. Compare WordPress plugin quality, design flexibility, MLS coverage, and lead capture features. Distinct from full website builders — pair these with your existing site.

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Lead Generation

Paid lead sources, Facebook/Google ad management services, and dialer platforms that fill the top of your pipeline. Compare by lead type (buyer, seller, expired, FSBO), targeting, and CRM integration.

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Carrot logo
Carrot
SEO-first real estate website platform purpose-built for investors and motivated-seller marketers — ships with rank tracking, AI content rewrites, and high-conversion landing pages at every tier.
$99/mo
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Market Leader logo
Market Leader
A 25+ year-old real estate lead-gen platform — exclusive leads by ZIP, paired with an integrated CRM and website.
$139/mo + leads
Read review →
Realtor.com Connections Plus logo
Realtor.com Connections Plus
Realtor.com's paid-lead program — exclusive buyer leads delivered by ZIP code to participating agents, positioned as a Zillow Premier Agent alternative.
Custom (by ZIP code)
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REDX logo
REDX
A listing-focused lead platform that aggregates expired listings, FSBOs, pre-foreclosures, and geo leads — with a built-in power dialer for cold outreach.
$59.99/mo base
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SmartZip logo
SmartZip
Predictive seller lead platform — scores homeowners by likelihood to list, pairs with targeted direct mail and digital marketing campaigns.
$400+/mo (by farm area)
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Vulcan7 logo
Vulcan7
A listing-side lead platform specializing in expired listings, FSBOs, and cold-call data — pairs with a built-in power dialer.
$249/mo (all products)
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Ylopo logo
Ylopo
AI-powered lead generation and dynamic remarketing for real estate — pairs with CRMs like Follow Up Boss to generate and nurture high-intent leads.
~$1,500/mo (incl. ad spend)
Read review →
Zillow Premier Agent logo
Zillow Premier Agent
Zillow's flagship paid-lead program — buyer and seller leads captured on Zillow listing pages and distributed to participating agents.
Custom (by ZIP code)
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Zurple logo
Zurple
An integrated lead generation + CRM platform with Facebook ad management, built for agents who want a single vendor for ads and follow-up.
$299/mo + ad spend
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Listing Media

3D virtual tours, photo enhancement, virtual staging, and floor plans. Compare subscription vs per-image pricing, turnaround time, and listing-delivery workflows.

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BoxBrownie logo
BoxBrownie
A per-image photo enhancement and virtual staging service popular with agents — 24-hour turnaround, no subscription required.
Per-image ($3-32)
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CloudPano logo
CloudPano
CloudPano is a 360° virtual tour builder that lets real estate agents and photographers create MLS-compliant property walkthroughs with interactive floor plans — no proprietary hardware required.
$22/mo
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iGUIDE logo
iGUIDE
iGUIDE by Planitar turns a single interior scan into verified floor plans, an interactive 3D walkthrough, and room measurements — all generated automatically with no manual post-processing.
From ~$35/scan (PLANIX camera ~$2,600)
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Matterport logo
Matterport
The industry-leading 3D virtual tour and digital twin platform for real estate listings, with measurement tools, floor plans, and MLS delivery.
$79-309/mo (Pro plans)
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PhotoUp logo
PhotoUp
PhotoUp is a post-production platform for real estate photographers — offering HDR and flambient editing, AI virtual staging, 2D/3D floor plans, and 360° virtual tours with 24-hour turnaround.
$39/mo
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Stuccco logo
Stuccco
On-demand virtual staging and photo editing delivered in 24 hours or less, 7 days a week — no subscription required. Pay per image ($35) or buy bundles from $24.50/photo.
$35/photo
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Styldod logo
Styldod
AI-powered listing media service covering virtual staging, photo enhancement, floor plans, and 360° tours — with both a self-serve AI platform and a managed expert service delivering edited assets in 24–48 hours.
$16/image (bulk)
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Open House & Sign-In Apps

iPad and mobile sign-in apps plus open-house marketing tools. Compare QR sign-in, auto follow-up email, CRM sync, and branded landing pages.

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Property Management

Software for landlords, property managers, and SFR/multifamily operators — rent collection, tenant screening, maintenance, owner portals, and accounting. Compare by portfolio size, pricing model, and feature depth.

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Real Estate CRMs

Customer relationship management software built for real estate agents, teams, and brokerages. Compare features, pricing, and integrations to find the right fit for your pipeline.

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Agentic Tools logo
Agentic Tools
An AI-native all-in-one platform built to get agents recommended by ChatGPT, Gemini, and Perplexity — with CRM, transactions, e-sign, social, voice AI, and review management in one flat-priced suite.
$420/mo (up to 30 agents)
Read review →
BoldTrail logo
BoldTrail
Inside Real Estate's flagship CRM (formerly kvCORE) — an all-in-one platform bundling CRM, IDX website, marketing, and AI lead routing.
Custom (~$500+/mo teams)
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BoomTown logo
BoomTown
A CRM + lead generation platform favored by larger brokerages for its predictive analytics and optional concierge lead qualification service.
Custom (~$1,000+/mo)
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Delta Media Group logo
Delta Media Group
Delta Media Group delivers the DeltaNET all-in-one platform — custom-branded real estate websites bundled with CRM, IDX, marketing automation, and lead management for independent brokerages and enterprise teams.
Custom (brokerage)
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Follow Up Boss logo
Follow Up Boss
A leading real estate CRM trusted by top-producing teams for lead response speed, pipeline management, and agent accountability.
$69/user/mo
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IXACT Contact logo
IXACT Contact
IXACT Contact is a real estate CRM built around automated relationship marketing — a done-for-you monthly e-newsletter, anniversary keep-in-touch reminders, and email drip campaigns help solo agents stay top-of-mind with past clients. IDX-enabled agent websites are available as a paid add-on.
$55/mo
Read review →
Lofty logo
Lofty
An all-in-one real estate CRM, IDX website, and marketing platform (formerly Chime, rebranded by Inside Real Estate).
$499/mo (team plan)
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Top Producer logo
Top Producer
A long-established real estate CRM with Smart Targeting AI, designed for solo agents and small teams focused on follow-up discipline.
$40/user/mo
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Wise Agent logo
Wise Agent
A budget-friendly real estate CRM with unlimited users, landing pages, drip campaigns, and basic transaction management included.
$49/mo (unlimited users)
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Real Estate Photography

Listing photography services, drone/aerial providers, photo editing, twilight retouching, and media delivery platforms for real estate agents. Compare by turnaround time, coverage area, add-ons (virtual staging, floor plans, 3D), and per-listing pricing.

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Real Estate Websites

IDX-enabled website builders and lead-capture platforms for real estate agents and teams. Compare design flexibility, MLS integration, pricing, and CRM hooks.

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AgentFire logo
AgentFire
A design-first IDX website builder known for beautiful hyperlocal neighborhood pages and strong local-SEO fundamentals.
$149/mo
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Carrot logo
Carrot
SEO-first real estate website platform purpose-built for investors and motivated-seller marketers — ships with rank tracking, AI content rewrites, and high-conversion landing pages at every tier.
$99/mo
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Delta Media Group logo
Delta Media Group
Delta Media Group delivers the DeltaNET all-in-one platform — custom-branded real estate websites bundled with CRM, IDX, marketing automation, and lead management for independent brokerages and enterprise teams.
Custom (brokerage)
Read review →
Easy Agent Pro logo
Easy Agent Pro
SEO-first real estate website platform combining IDX search across 400+ MLSs, done-for-you weekly blog posts, and a bundled Go High Level CRM — built for agents who want organic lead generation without hiring a separate marketing team.
$229/mo
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iHOUSEweb logo
iHOUSEweb
iHOUSEweb is a 30-year veteran IDX website platform — bundling MLS-integrated property search, TurboLeads CRM, and blogging tools in a no-contract subscription starting under $150/mo.
$149.98/mo
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One Click SEO logo
One Click SEO
An award-winning full-service digital marketing agency with 20+ years of experience and deep real estate roots — organic SEO, local/GBP, Google Ads, web design, and content, with no long-term contracts.
Custom (no contracts)
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Placester logo
Placester
An affordable IDX website builder for real estate agents, available at discounted pricing through the NAR REALTOR Benefits program.
$79/mo
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Real Geeks logo
Real Geeks
An IDX website + CRM bundle with managed Facebook ad services — popular with teams wanting conversion-focused lead capture.
$299/mo
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Referral Networks

Agent-matching and pay-at-close referral platforms that send buyer and seller leads to vetted agents. Compare by lead exclusivity, referral fee model, and national coverage.

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Review Management

Platforms for soliciting, monitoring, and responding to client reviews across Google, Zillow, Realtor.com, and agent-specific sites. Compare automation, multi-site coverage, and widget options.

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Agentic Tools logo
Agentic Tools
An AI-native all-in-one platform built to get agents recommended by ChatGPT, Gemini, and Perplexity — with CRM, transactions, e-sign, social, voice AI, and review management in one flat-priced suite.
$420/mo (up to 30 agents)
Read review →
Birdeye logo
Birdeye
A multi-location reputation platform for local businesses, widely adopted by real estate teams and brokerages for review automation.
$299/mo (Standard)
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BrightLocal logo
BrightLocal
BrightLocal is a local SEO platform built for managing Google Business Profiles, tracking hyperlocal rankings, auditing citations, and generating white-label reports — all from one dashboard.
$39/mo
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Experience.com logo
Experience.com
Formerly SocialSurvey — a real-estate and mortgage-focused review platform with strong compliance and employee-advocacy features.
Custom (enterprise)
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Grade.us logo
Grade.us
Review-management platform with strong review-funnel workflows — agents can triage happy vs unhappy clients before public review requests.
$180/mo (Professional)
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NiceJob logo
NiceJob
An affordable reputation platform for small businesses — automated review requests, testimonial widgets, and social-share automation.
$75/mo
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Podium logo
Podium
A SMS-first review and customer-communication platform — widely used by local businesses including real estate teams.
$399/mo (Essentials)
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RealSatisfied logo
RealSatisfied
A real-estate-specific customer-satisfaction and review platform widely used by franchise brokerages.
Custom (brokerage)
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Testimonial Tree logo
Testimonial Tree
A real-estate-specific review and testimonial platform with deep MLS and real-estate-site integrations.
Custom (real estate)
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Yext logo
Yext
An enterprise-grade listings and reviews platform — manages your business information and review responses across 100+ directories.
$199/mo (Essentials)
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SEO for Real Estate

Search-engine optimization agencies and platforms purpose-built for real estate professionals. Compare service depth (content, technical, link building) and pricing for agents vs teams vs brokerages.

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Agentic Tools logo
Agentic Tools
An AI-native all-in-one platform built to get agents recommended by ChatGPT, Gemini, and Perplexity — with CRM, transactions, e-sign, social, voice AI, and review management in one flat-priced suite.
$420/mo (up to 30 agents)
Read review →
BrightLocal logo
BrightLocal
BrightLocal is a local SEO platform built for managing Google Business Profiles, tracking hyperlocal rankings, auditing citations, and generating white-label reports — all from one dashboard.
$39/mo
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Carrot logo
Carrot
SEO-first real estate website platform purpose-built for investors and motivated-seller marketers — ships with rank tracking, AI content rewrites, and high-conversion landing pages at every tier.
$99/mo
Read review →
Curaytor logo
Curaytor
A marketing agency for real estate teams focused on content, SEO, and social — known for Chris Smith's "Lab Coat Agents" community and ad management services.
Custom (~$1,000+/mo)
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Easy Agent Pro logo
Easy Agent Pro
SEO-first real estate website platform combining IDX search across 400+ MLSs, done-for-you weekly blog posts, and a bundled Go High Level CRM — built for agents who want organic lead generation without hiring a separate marketing team.
$229/mo
Read review →
Luxury Presence logo
Luxury Presence
A premium real estate website and SEO platform built for luxury agents, teams, and brokerages — pairs designer-grade templates with managed SEO services.
$250-550/mo
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One Click SEO logo
One Click SEO
An award-winning full-service digital marketing agency with 20+ years of experience and deep real estate roots — organic SEO, local/GBP, Google Ads, web design, and content, with no long-term contracts.
Custom (no contracts)
Read review →
Real Estate Webmasters logo
Real Estate Webmasters
A long-established real estate website + SEO platform (founded 2004) offering custom builds, CRM, and aggressive SEO services for teams and brokerages.
Custom ($500-2,000+/mo)
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Showing Management

Scheduling, lockbox access, and buyer-side showing feedback platforms for real estate agents. Compare by MLS integration, self-tour support, and mobile workflow.

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Social Media for Real Estate

Template libraries, scheduling tools, and AI content generators built for real estate agents. Compare content quality, multi-platform support, and pricing.

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Agentic Tools logo
Agentic Tools
An AI-native all-in-one platform built to get agents recommended by ChatGPT, Gemini, and Perplexity — with CRM, transactions, e-sign, social, voice AI, and review management in one flat-priced suite.
$420/mo (up to 30 agents)
Read review →
Artur'In logo
Artur'In
An AI-driven social media automation platform for real estate — generates branded posts across Facebook, Instagram, and LinkedIn with minimal input.
~$249/mo
Read review →
Buffer logo
Buffer
Buffer is a social media scheduling and analytics platform — agents and teams use it to queue posts across Instagram, Facebook, LinkedIn, Google Business Profile, and eight other networks from a single dashboard.
Free; from $6/mo per channel
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Coffee & Contracts logo
Coffee & Contracts
A subscription-based library of ready-to-post Canva templates and caption copy, built specifically for real estate agents on Instagram and TikTok.
$74/mo
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Hootsuite logo
Hootsuite
Hootsuite is the industry-leading social media management platform — schedule posts across every major network, monitor brand mentions, and measure content performance from a single dashboard.
$99/mo
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Later logo
Later
Later is a visual social media scheduler that lets real estate agents drag-and-drop posts across Instagram, Facebook, LinkedIn, TikTok, and Pinterest from a single calendar — with AI-assisted caption writing and Link in Bio tools built in.
$25/mo
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One Click SEO logo
One Click SEO
An award-winning full-service digital marketing agency with 20+ years of experience and deep real estate roots — organic SEO, local/GBP, Google Ads, web design, and content, with no long-term contracts.
Custom (no contracts)
Read review →

Transaction Management

Tools that handle e-signatures, compliance, and deal workflow from contract to close. Compare transaction platforms for brokerages, teams, and solo agents.

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Agentic Tools logo
Agentic Tools
An AI-native all-in-one platform built to get agents recommended by ChatGPT, Gemini, and Perplexity — with CRM, transactions, e-sign, social, voice AI, and review management in one flat-priced suite.
$420/mo (up to 30 agents)
Read review →
dotloop logo
dotloop
The most widely-adopted transaction management and e-signature platform in US real estate, owned by Zillow Group.
$31.99/user/mo (Premium)
Read review →
Glide logo
Glide
Glide streamlines real estate disclosure and offer management for agents, TCs, and brokers — with guided form-filling, built-in e-signatures, and CAR/CRMLS integration. Free to start, with paid tiers for teams and brokerages needing compliance workflows.
Free / from $25/mo
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Open to Close logo
Open to Close
Open to Close is a customizable real estate transaction management platform built around automation — task sequences, commission tracking, and deadline management in one workflow engine, with a separate e-signature subscription required.
$99/mo
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Paperless Pipeline logo
Paperless Pipeline
A simple, affordable transaction management tool focused on checklist workflows and commission tracking, popular with small brokerages.
$10/user/mo
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Qualia logo
Qualia
Qualia is a cloud-based title, escrow, and closing management platform — automating document workflows, e-signatures, and compliance tracking for the settlement side of real estate transactions.
$3,599/yr
Read review →
Skyslope logo
Skyslope
A compliance-first transaction management platform built for brokerages that need strong broker oversight, auditable workflows, and commission management.
Custom (~$400+/mo brokerages)
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Transactly logo
Transactly
Transactly is a transaction coordination marketplace and workflow platform — licensed TCs handle up to 90% of closing tasks while agents retain full deal visibility through a centralized dashboard.
$399/transaction
Read review →