Ahrefs Review

Name: Ahrefs
Brand: Ahrefs
Availability: InStock

Semrush's main competitor — known for the largest backlink index in the industry and strong keyword research across 200+ countries.

Starting at $129/mo (Lite)

Visit Ahrefs

Ahrefs Pros

Largest backlink index in the industry
Strong keyword research across 200+ countries
Excellent competitor analysis
Site audit and content gap reporting

Ahrefs Cons

Expensive for casual users
Lite tier caps projects and historical data
Additional user seats cost extra
Overlaps heavily with Semrush — pick one

Product Overview

Ahrefs is Semrush's closest competitor and a genuine toss-up for most real estate marketers. Ahrefs' differentiator is their backlink index — widely considered the largest and freshest available, which matters for agents evaluating link-building strategies or auditing competitors. Keyword research is comparable to Semrush. Pricing is similar ($129/mo Lite), and the decision between the two often comes down to UI preference and specific feature needs.