Homes.com Review

Name: Homes.com
Brand: Homes.com
Availability: InStock

CoStar-backed real estate portal that routes buyer inquiries directly to the listing agent — no competing agent ads on your own listings.

Starting at ~$20/lead (pay-per-lead)

Visit Homes.com

Homes.com Pros

"Your Listing, Your Lead" model — competitor agents cannot advertise on your own listings
Backed by CoStar Group data infrastructure with 100M+ monthly visitors
Pay-per-lead pricing (~$20–$30/lead) available with no long-term contract
Lead Concierge pre-qualifies inbound inquiries before routing to the agent in real time

Homes.com Cons

Consumer brand awareness significantly lags Zillow and Realtor.com in most U.S. markets
Thinner listing inventory in rural and low-density markets reduces buyer-side lead volume
Limited built-in marketing automation and seller lead nurturing tools
CRM ecosystem integrations are narrower than those offered by Zillow or Realtor.com

Product Overview

Homes.com is CoStar Group's consumer real estate portal and agent advertising platform, operating on CoStar's deep property data infrastructure and drawing over 100 million monthly visitors. Its flagship "Your Listing, Your Lead" model sends all buyer inquiries on a listing directly to the listing agent rather than auctioning them to the highest bidder — a meaningful contrast to Zillow Premier Agent and Realtor.com Connections Plus. Agents buy exposure via pay-per-lead packages (roughly $20–$30 per lead) or 6- and 12-month membership plans; the Lead Concierge service pre-qualifies inquiries in real time before transfer. It fits best for listing-heavy agents who want to own their listing traffic. Buyer's agents with thin inventory, agents in rural markets with limited Homes.com listing coverage, and teams that need deep CRM automation will find the platform limiting.