Real Estate CRMs
Wise Agent Review
A budget-friendly real estate CRM with unlimited users, landing pages, drip campaigns, and basic transaction management included.
Starting at $49/mo (unlimited users)
Wise Agent Pros
- ✓Extremely affordable — unlimited users at the base price
- ✓Includes landing pages, drips, and basic TM
- ✓Zapier / webhook integration available
- ✓Low learning curve
Wise Agent Cons
- ✗Interface feels older and less polished
- ✗No native IDX website
- ✗Limited AI / predictive features
- ✗Reporting is basic
Product Overview
Wise Agent is the value pick among real estate CRMs — it starts at ~$49/month with unlimited users, which undercuts nearly every competitor. The feature set is surprisingly broad for the price: drip email campaigns, landing pages, basic transaction checklists, Zapier integration. The UI is clearly not as polished as Follow Up Boss or Lofty, but for a solo agent or small team on a tight budget, the ROI is hard to argue with. Not a fit for brokerages needing enterprise reporting or AI lead nurture.
Wise Agent features
- ✗IDX Website Integration
- ✗Lead Routing & Round-Robin
- ✓SMS / Email Drip Campaigns
- ✗AI Lead Nurture
- ✓Transaction Management
- ✗Team & Brokerage Reporting
- ✓Mobile App (iOS + Android)
- ✓Open API / Webhooks
Ready to try Wise Agent?
Starting at $49/mo (unlimited users)
Other Real Estate CRMs worth considering
BoldTrail
Inside Real Estate's flagship CRM (formerly kvCORE) — an all-in-one platform bundling CRM, IDX website, marketing, and AI lead routing.
Custom (~$500+/mo teams)
BoomTown
A CRM + lead generation platform favored by larger brokerages for its predictive analytics and optional concierge lead qualification service.
Custom (~$1,000+/mo)
Follow Up Boss
A leading real estate CRM trusted by top-producing teams for lead response speed, pipeline management, and agent accountability.
$69/user/mo
Realty Software