ShowingTime Review
The dominant showing-scheduling platform in US residential real estate, owned by Zillow and included free with many MLS memberships.
Starting at Free via MLS (paid tiers)
ShowingTime Pros
- ✓Near-universal US adoption via MLS
- ✓Integrated with most CRMs and lockboxes
- ✓Auto-feedback request workflow
- ✓Mobile app for agents and showing partners
ShowingTime Cons
- ✗Limited customization
- ✗Zillow ownership is a concern for some brokerages
- ✗Paid tiers required for brokerage features
Product Overview
ShowingTime is the category default — agents in most US markets already have it via their MLS. It handles showing requests, agent-to-agent messaging, feedback collection, and integrates with most major CRMs and lockbox systems. Owned by Zillow since 2021. The tradeoff: limited customization and Zillow ownership concerns for some brokerages.
ShowingTime features
- ✓Online Scheduling
- ✓Agent-to-Agent Messaging
- ✓Feedback Collection
- ✓Lockbox Integration
- ✓MLS Integration
- ✗Self-Tour Support
- ✓Brokerage Analytics
- ✓Mobile App
Ready to try ShowingTime?
Starting at Free via MLS (paid tiers)
Other Showing Management worth considering
Aligned Showings
A newer showing-management platform for residential sales teams, positioned as a ShowingTime alternative with stronger brokerage analytics.
Custom
BrokerBay
BrokerBay is a cloud-based showing management platform — backed by Supra's lockbox ecosystem — that lets brokerages, MLSs, and franchise networks schedule, manage, and analyze property showings from a single dashboard.
$8/listing/mo (direct brokerage)
NterNow
NterNow powers self-guided home tours — buyers book and access vacant properties on-demand via secure, single-use codes on smart locks, no agent required. Backed by Allegion (Schlage's parent), it adds government ID verification and visitor analytics to every unaccompanied showing.
Custom (demo required)
Realty Software