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Email Marketing

Mailchimp Review

The most widely-adopted email marketing platform for small businesses, including real estate agents — generous free tier and mature template library.

Starting at Free (paid from $13/mo)

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Mailchimp Pros

  • Generous free tier
  • Deep template library
  • Mature automation workflows
  • Strong brand recognition

Mailchimp Cons

  • Free tier removed many features in 2023
  • Pricing tiers can jump quickly
  • Not real-estate-specific

Product Overview

Mailchimp is the default email platform for solo real estate agents starting out. The free tier (500 contacts, 1,000 emails/month) covers early-stage nurture; paid tiers scale into automation, segmentation, and landing pages. Template library is deep, and real-estate-specific templates exist via third-party sources.

Mailchimp features

  • Drag-and-Drop Builder
  • Automation Workflows
  • Segmentation & Tagging
  • A/B Testing
  • Landing Pages / Forms
  • Template Library
  • CRM Integration
  • Free Tier Available

Ready to try Mailchimp?

Starting at Free (paid from $13/mo)

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Other Email Marketing worth considering

ActiveCampaign logo
ActiveCampaign
Advanced email marketing and automation platform with CRM features — popular with real estate teams doing sophisticated nurture sequences.
$29/mo (Plus)
ActivePipe logo
ActivePipe
ActivePipe is a real estate-specific email marketing platform that automates behavior-triggered property alerts and nurture campaigns — purpose-built for brokerages that need hands-free database engagement.
Custom (brokerage)
AWeber logo
AWeber
Long-established email autoresponder platform with strong deliverability — popular with agents running drip-campaign nurture.
Free (paid from $15/mo)

Or compare Mailchimp side-by-side

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