Keap Review

Name: Keap
Brand: Keap
Availability: InStock

Keap (formerly Infusionsoft) is a CRM-and-email automation platform built around visual workflow builders and granular contact tagging — powerful for real estate teams ready to invest in setup, but priced beyond casual senders.

Starting at $299/mo

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Keap Pros

Visual automation builder handles complex multi-step nurture sequences without code
Built-in CRM eliminates the need for a separate contact management tool
Granular contact tagging enables hyper-targeted segmentation and follow-up campaigns
Proven platform with 20+ years of real-world use under the Infusionsoft name

Keap Cons

Starts at $299/month with no free tier — most expensive option in this category by a wide margin
Steep learning curve; interface is routinely rated non-intuitive compared to Mailchimp or Brevo
Mandatory implementation/onboarding services add significant upfront cost before full access
Acquired by Thryv Inc. in 2023 — product roadmap and support quality under new ownership are less predictable

Product Overview

Keap positions itself as the automation-first alternative to simpler senders like Mailchimp or MailerLite, combining a built-in CRM with visual workflow builders, deep contact tagging, A/B testing, and landing-page creation in one platform. Real estate teams use it for long-nurture drip sequences, automated follow-up after open houses, and lifecycle marketing to past clients. It is not designed for real estate specifically — you won't find MLS-connected property alerts or market-report templates out of the box the way IXACT Contact provides. Starting at $299/month with mandatory onboarding fees, it is priced well above most standalone email tools, and the interface carries a reputation for being non-intuitive. Best suited to tech-savvy team leads or ISAs building complex automation infrastructure; solo agents on a budget should look at ActiveCampaign or MailerLite first.