Reputation Review
Starting at Custom (enterprise)
Reputation Pros
- ✓Multi-location review aggregation pulls Google, Yelp, Zillow, and 100+ sites into one dashboard
- ✓AI Response Engine suggests on-brand review replies automatically, saving managers significant time
- ✓Competitive benchmarking lets brokerages compare reputation scores to nearby competitors by market
- ✓RepConnect integration hub connects to CRMs, property management systems, and marketing platforms
Reputation Cons
- ✗No public pricing; enterprise contracts typically run $300–$500+ per location per year—prohibitive for individual agents
- ✗Built for multi-location operators, not solo agents or small teams; most features are overkill at smaller scale
- ✗Onboarding requires significant time investment and often dedicated vendor support to configure properly
- ✗No real-estate-agent-specific templates or association integrations—focus is property management and multifamily
Product Overview
Reputation consolidates review monitoring, survey collection, business listing management, and social listening for organizations with multiple locations—making it most useful for regional brokerages and property management companies rather than individual agents. Unlike NiceJob or GatherUp, which target small real estate teams, Reputation's AI-driven Rep Score, competitive benchmarking, and customer journey analytics are built for enterprise scale; Greystar and similar operators use it to protect occupancy across hundreds of properties. The AI Response Engine suggests review replies in brand voice, and RepConnect integrates with major CRMs and property management systems. Pricing is custom and typically runs several hundred dollars per location per year, putting it well beyond most solo agents or small teams. Agents who just need review request automation are better served by NiceJob or RateMyAgent at a fraction of the cost.
Reputation features
- ✓CRM Integration
- ✗Free Tier Available
- ✓Multi-Site Review Monitoring
- ✗Real Estate Templates
- ✓Response Management
- ✓Review Request Automation
- ✓SMS Review Requests
- ✗Website Review Widget
Ready to try Reputation?
Starting at Custom (enterprise)
Realty Software