Email Marketing
ActiveCampaign Review
Advanced email marketing and automation platform with CRM features — popular with real estate teams doing sophisticated nurture sequences.
Starting at $29/mo (Plus)
ActiveCampaign Pros
- ✓Best-in-class automation builder
- ✓Built-in CRM included
- ✓Lead scoring and conditional logic
- ✓SMS + email in one platform
ActiveCampaign Cons
- ✗Per-contact pricing scales fast
- ✗Learning curve steeper than Mailchimp
- ✗No free tier
Product Overview
ActiveCampaign is the go-to for agents who've outgrown Mailchimp and want serious automation: conditional sequences, lead scoring, SMS integration, and a built-in CRM. Pricing is per-contact and scales fast, but the automation depth is genuinely better than Mailchimp. Fit for teams running multi-step drip campaigns.
ActiveCampaign features
- ✓Drag-and-Drop Builder
- ✓Automation Workflows
- ✓Segmentation & Tagging
- ✓A/B Testing
- ✓Landing Pages / Forms
- ✓Template Library
- ✓CRM Integration
- ✗Free Tier Available
Ready to try ActiveCampaign?
Starting at $29/mo (Plus)
Other Email Marketing worth considering
AWeber
Long-established email autoresponder platform with strong deliverability — popular with agents running drip-campaign nurture.
Free (paid from $15/mo)
Brevo
Email + SMS + chat platform (formerly Sendinblue) with unlimited contacts on the free tier — billed by emails sent, not list size.
Free (paid from $9/mo)
Constant Contact
Long-established email platform with strong real-estate template library and small-business support.
$12/mo (Lite)
Realty Software