Google Analytics 4 Review

Name: Google Analytics 4
Brand: Google Analytics 4
Availability: InStock

Google's free web analytics platform — measures sessions, lead-form conversions, and channel performance on every real estate website.

Starting at Free

Visit Google Analytics 4

Google Analytics 4 Pros

Free forever
Native Google Ads integration for conversion tracking
Event-based model — flexible for custom metrics
Integrates with Search Console, Looker Studio, BigQuery

Google Analytics 4 Cons

Steeper learning curve than Universal Analytics
Default reports often require customization
Sampling on high-traffic sites without BigQuery export
Event schema requires planning to be useful

Product Overview

GA4 is the default website analytics platform for real estate sites. Unlike Universal Analytics (sunsetted in 2023), GA4 is event-based, privacy-compliant, and integrates natively with Google Ads for conversion tracking. Every real estate agent running paid traffic should configure GA4 with lead-form conversion events at minimum. The learning curve is real — GA4's report structure diverges substantially from the old Universal Analytics — but the tooling is free and irreplaceable.