Realtor.com Connections Plus Review

Name: Realtor.com Connections Plus
Brand: Realtor.com Connections Plus
Availability: InStock

Realtor.com's paid-lead program — exclusive buyer leads delivered by ZIP code to participating agents, positioned as a Zillow Premier Agent alternative.

Starting at Custom (by ZIP code)

Visit Realtor.com Connections Plus

Realtor.com Connections Plus Pros

Exclusive leads (vs Zillow's non-exclusive model)
Second-highest US traffic after Zillow
Strong brand trust with traditional consumers
CRM and lead concierge available

Realtor.com Connections Plus Cons

Lead volume lower than Zillow by market
Pricing by ZIP — popular markets get competitive
Quality varies — not all markets perform
Contract commitments required

Product Overview

Realtor.com Connections Plus is the direct competitor to Zillow Premier Agent — same underlying model (paid leads by ZIP) with one major differentiator: Connections Plus markets its leads as exclusive rather than non-exclusive. Traffic volume is lower than Zillow's but still substantial (realtor.com is typically the #2 US real estate destination). For agents who want to diversify beyond Zillow or who value exclusivity over raw volume, Connections Plus is the primary alternative.