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Referral Networks

OpCity Review

Realtor.com's pay-at-close referral arm (powered by Move/Opcity tech) — connects consumer leads to agents with live-transfer phone handoff.

Starting at Free to join (30-35% at close)

OpCity Pros

  • Live-transfer phone handoff improves contact rate
  • Realtor.com consumer funnel behind it
  • No upfront cost
  • Strong for agents who can answer quickly

OpCity Cons

  • 30-35% fee on the higher end
  • Speed-to-answer required — slow agents get bypassed
  • Non-exclusive leads in some cases

Product Overview

OpCity (now fully integrated as the Realtor.com ReadyConnect Concierge) is the pay-at-close arm of Move Inc/Realtor.com. The differentiator is live-transfer: inbound consumer calls are routed to agents while the lead is still on the phone, which dramatically lifts contact rate vs email leads. Referral fees are 30-35% at close.

OpCity features

  • Buyer Referrals
  • Seller Referrals
  • Pay-at-Close Model
  • Data-Driven Matching
  • Exclusive Leads
  • National Coverage
  • Consumer-Facing Brand
  • Free to Join

Ready to try OpCity?

Starting at Free to join (30-35% at close)

Visit OpCity

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