Referral Networks
OpCity Review
Realtor.com's pay-at-close referral arm (powered by Move/Opcity tech) — connects consumer leads to agents with live-transfer phone handoff.
Starting at Free to join (30-35% at close)
OpCity Pros
- ✓Live-transfer phone handoff improves contact rate
- ✓Realtor.com consumer funnel behind it
- ✓No upfront cost
- ✓Strong for agents who can answer quickly
OpCity Cons
- ✗30-35% fee on the higher end
- ✗Speed-to-answer required — slow agents get bypassed
- ✗Non-exclusive leads in some cases
Product Overview
OpCity (now fully integrated as the Realtor.com ReadyConnect Concierge) is the pay-at-close arm of Move Inc/Realtor.com. The differentiator is live-transfer: inbound consumer calls are routed to agents while the lead is still on the phone, which dramatically lifts contact rate vs email leads. Referral fees are 30-35% at close.
OpCity features
- ✓Buyer Referrals
- ✓Seller Referrals
- ✓Pay-at-Close Model
- ✓Data-Driven Matching
- ✗Exclusive Leads
- ✓National Coverage
- ✓Consumer-Facing Brand
- ✓Free to Join
Ready to try OpCity?
Starting at Free to join (30-35% at close)
Other Referral Networks worth considering
Agent Pronto
Pay-at-close agent-matching network known for low referral fees and broad US/Canada coverage.
Free to join (25% at close)
Clever Real Estate
Discount-brokerage agent-matching — connects sellers with top local agents who agree to a flat listing fee ($3K or 1.5%).
Free to join (pay-at-close)
FastExpert
Agent-matching network with a review-based ranking system — consumers pick from ranked agents in their market, with pay-at-close referral fees.
Free to join (25% at close)
Realty Software