Lofty Review

Name: Lofty
Brand: Lofty
Availability: InStock

An all-in-one real estate CRM, IDX website, and marketing platform (formerly Chime, rebranded by Inside Real Estate).

Starting at $499/mo (team plan)

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Lofty Pros

Bundles CRM, IDX website, and marketing in one platform
Built-in AI assistant for lead nurture
Strong team and brokerage-level features
Single vendor to manage and bill

Lofty Cons

Team pricing can be steep for solo agents
Mobile app lags the web experience
Site design flexibility is limited to Chime templates

Product Overview

Formerly Chime, now Lofty. In 2024, Inside Real Estate's Chime platform rebranded to Lofty as part of a broader repositioning around AI-driven real estate workflows. The product is fundamentally the same all-in-one CRM, IDX-enabled website, SMS/email marketing, and AI assistant — just under a new brand with an expanded AI feature set. For teams that don't want to stitch together Follow Up Boss + a site builder + a marketing tool, Lofty remains the most popular one-throat-to-choke choice in the category. The tradeoff: you're locked into Lofty's site templates and the best-in-class CRM ergonomics (like Follow Up Boss's action plans) are still noticeably missing.