Follow Up Boss Review

Name: Follow Up Boss
Brand: Follow Up Boss
Availability: InStock

A leading real estate CRM trusted by top-producing teams for lead response speed, pipeline management, and agent accountability.

Starting at $69/user/mo

Visit Follow Up Boss

Follow Up Boss Pros

Best-in-class email and SMS deliverability
Powerful action plans and automation builder
Deep integrations with 250+ lead sources
Strong accountability and team dashboards

Follow Up Boss Cons

Higher price point than entry-level CRMs
No native IDX website — bring your own
Reporting is solid but not as polished as enterprise tools

Product Overview

Follow Up Boss has earned its reputation as the workhorse CRM for high-performing real estate teams. Its core strengths are blazing-fast lead routing, deeply configurable action plans, and the best-in-class email/SMS deliverability in the category. Integrations with 250+ lead sources (Zillow, Realtor.com, BoldLeads, Ylopo, etc.) mean leads land in the CRM within seconds of capture. The UI favors power over polish, which is exactly what team leads want for daily accountability reviews.