BrokerBay Review

Name: BrokerBay
Brand: BrokerBay
Availability: InStock

BrokerBay is a cloud-based showing management platform — backed by Supra's lockbox ecosystem — that lets brokerages, MLSs, and franchise networks schedule, manage, and analyze property showings from a single dashboard.

Starting at $8/listing/mo (direct brokerage)

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BrokerBay Pros

Native integration with both Supra and SentriLock lockboxes covers the two dominant lockbox ecosystems without third-party bridges
Brokerage analytics dashboard tracks showing volume, feedback rates, and listing performance down to office and team level
Included in core MLS service at participating boards — agents pay nothing out of pocket for base scheduling features
Hierarchical permissioning (franchise → regional → brokerage → office → team → agent) suits complex multi-tier organizations

BrokerBay Cons

Direct brokerage pricing of $8 per active listing per month scales steeply for high-inventory offices not on an MLS-sponsored plan
Platform availability is entirely MLS- or brokerage-dependent — agents in non-partner markets have no self-serve path to adoption
Feedback submissions cannot include photos, leaving a gap when buyers want to document property conditions during showings
Offer management is absent from the showing workflow, requiring agents to context-switch to a separate tool for offers

Product Overview

BrokerBay, owned by Supra (a Carrier division), is ShowingTime's most direct competitor in North American MLS-adopted markets. Where ShowingTime leans on phone-based appointment centers, BrokerBay delivers a modern web interface, native integration with both Supra and SentriLock electronic lockboxes, and a hierarchical role system (franchise → office → team → agent) purpose-built for large brokerages and franchise networks. More than 140,000 agents access it at no cost through participating MLS boards, where it ships as part of the core MLS service. BrokerBay fits best for MLSs, franchise groups, or high-volume brokerages wanting a tech-forward ShowingTime alternative with built-in lockbox synergy. It fits less well for independent agents outside partner markets, teams wanting offer management alongside showings, or brokerages frustrated that lockboxes can't auto-disable between appointments.