Knock CRM Review

Name: Knock CRM
Brand: Knock CRM
Availability: InStock

Knock is a multifamily leasing CRM — now part of RealPage — that centralizes tour scheduling, omnichannel prospect communication, and leasing team analytics into one platform.

Starting at Custom (multifamily)

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Knock CRM Pros

Knock Now self-scheduling cuts leasing team burden — communities report 2.5× tour volume gains without added ad spend
Unified inbox combining email, text, voice, and chat reduces missed prospects and speeds response time
Knock Insights provides granular benchmarking by property and by agent, giving portfolio operators clear performance visibility
Knock Mobile enables leasing agents to manage tasks, prospects, and metrics remotely from any device

Knock CRM Cons

No transparent pricing; demo-only sales process requires extended negotiation typical of enterprise software
Built exclusively for multifamily apartments — single-family rentals, home sales, and commercial properties are unsupported
Post-RealPage acquisition users report slower product development and support quality compared to pre-acquisition days
No native lockbox or MLS integration, requiring custom API work for teams wanting to connect hardware access control or listing data

Product Overview

Knock positions itself as a front-office leasing platform for apartment communities, combining self-scheduling (Knock Now), SMS/email/voice communication, task management, and performance analytics (Knock Insights) under one roof. It competes with Funnel Leasing, Entrata's leasing tools, and LeaseLabs for mid-to-large multifamily portfolios. Knock is a strong fit for regional and national operators who need centralized performance benchmarking across multiple properties and leasing teams — Knock Insights lets managers drill down by property and by employee. It is not suitable for single-family rentals, brokerage use, or small landlords, and teams using Yardi, MRI, or AppFolio will need integration work upfront. Since RealPage's acquisition in 2021, some users have noted slower feature development and support response times, and RealPage's antitrust scrutiny over algorithmic pricing has made some operators cautious about deeper platform lock-in.