IDX ProvidersCustom Development for Real Estate

SimplyRETS Review

Name: SimplyRETS
Brand: SimplyRETS
Availability: InStock

SimplyRETS is an MLS data API and IDX platform built for developers — turn any website into a property search tool with clean JSON endpoints and an official WordPress plugin.

Starting at $49/mo

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SimplyRETS Pros

Clean RESTful JSON API with code examples in cURL, Python, PHP, and Node.js — the most developer-friendly MLS data option in the category
Transparent flat-rate pricing ($49–$199/mo) with no long-term contracts or per-seat fees
Multi-MLS add-on lets a single account pull data from multiple markets without separate IDX agreements per region
30-minute listing refresh keeps data current, and sold/closed data is available for market analysis add-ons

SimplyRETS Cons

No built-in website, CRM, or admin dashboard — requires a separate tech stack and developer effort before any agent can use it
MLS coverage is not universal; agents in smaller or non-participating markets may find their MLS unsupported
Support is documentation and email only — no phone or live chat when a data feed goes down during a critical client demo
The $99 one-time connection fee per MLS feed compounds quickly for multi-market teams or those switching markets

Product Overview

SimplyRETS serves developers and technically capable real estate teams who need direct API access to MLS listing data rather than a pre-packaged IDX widget. Its RESTful API supports geographic queries, saved searches, open house data, and market analytics through add-ons, with Multi-MLS expansion available for growing teams. At $49–$199/month it undercuts most managed IDX providers on price but demands developer time to implement and maintain. Agents without coding skills will rely on the WordPress plugin or need a developer on retainer. Compared to plug-and-play tools like IDX Broker or Showcase IDX, SimplyRETS offers far more design flexibility and no long-term contracts but lacks the out-of-the-box lead capture workflows, built-in CRM integrations, and phone support those platforms provide. Best fit for tech-forward brokerages or agencies building custom sites; poor fit for agents who just want to flip a switch.