ActiveCampaign vs Keap

Advanced email marketing and automation platform with CRM features — popular with real estate teams doing sophisticated nurture sequences.

$29/mo (Plus)

Visit ActiveCampaign

Keap

Keap (formerly Infusionsoft) is a CRM-and-email automation platform built around visual workflow builders and granular contact tagging — powerful for real estate teams ready to invest in setup, but priced beyond casual senders.

$299/mo

Visit Keap

ActiveCampaign vs Keap: feature comparison

Feature	ActiveCampaign	Keap
Drag-and-Drop Builder	✓	✓
Automation Workflows	✓	✓
Segmentation & Tagging	✓	✓
A/B Testing	✓	✓
Landing Pages / Forms	✓	✓
Template Library	✓	✓
CRM Integration	✓	✓
Free Tier Available	✗	✗

ActiveCampaign — Pros & Cons

Pros

Best-in-class automation builder
Built-in CRM included
Lead scoring and conditional logic
SMS + email in one platform

Cons

Per-contact pricing scales fast
Learning curve steeper than Mailchimp
No free tier

Keap — Pros & Cons

Pros

Visual automation builder handles complex multi-step nurture sequences without code
Built-in CRM eliminates the need for a separate contact management tool
Granular contact tagging enables hyper-targeted segmentation and follow-up campaigns
Proven platform with 20+ years of real-world use under the Infusionsoft name

Cons

Starts at $299/month with no free tier — most expensive option in this category by a wide margin
Steep learning curve; interface is routinely rated non-intuitive compared to Mailchimp or Brevo
Mandatory implementation/onboarding services add significant upfront cost before full access
Acquired by Thryv Inc. in 2023 — product roadmap and support quality under new ownership are less predictable

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