ActivePipe vs Keap

ActivePipe is a real estate-specific email marketing platform that automates behavior-triggered property alerts and nurture campaigns — purpose-built for brokerages that need hands-free database engagement.

Custom (brokerage)

Visit ActivePipe

Keap

Keap (formerly Infusionsoft) is a CRM-and-email automation platform built around visual workflow builders and granular contact tagging — powerful for real estate teams ready to invest in setup, but priced beyond casual senders.

$299/mo

Visit Keap

ActivePipe vs Keap: feature comparison

Feature	ActivePipe	Keap
A/B Testing	✗	✓
Automation Workflows	✓	✓
CRM Integration	✓	✓
Drag-and-Drop Builder	✓	✓
Free Tier Available	✗	✗
Landing Pages / Forms	✗	✓
Segmentation & Tagging	✓	✓
Template Library	✓	✓

ActivePipe — Pros & Cons

Pros

SmartMatch algorithm automatically sends property alerts matching each contact's browsing behavior — no manual segmentation required
Hot-lead alerts fire in real time when contacts engage, letting agents follow up at peak-interest moments
Pre-built, branded campaign library eliminates design work and launches a full nurture sequence out of the box
Brokerage-level pipeline visibility shows which agents are actively following up with their contacts

Cons

No published pricing — requires a full demo call, with contracts sized for brokerages rather than individual agents
Acquired by MoxiWorks; standalone roadmap and support are now subject to the parent company's priorities
No free tier or trial — entry cost is rarely justifiable for solo agents versus Mailchimp or Flodesk
Limited A/B testing, no native landing pages or forms, and weaker analytics depth than general-purpose email platforms

Keap — Pros & Cons

Pros

Visual automation builder handles complex multi-step nurture sequences without code
Built-in CRM eliminates the need for a separate contact management tool
Granular contact tagging enables hyper-targeted segmentation and follow-up campaigns
Proven platform with 20+ years of real-world use under the Infusionsoft name

Cons

Starts at $299/month with no free tier — most expensive option in this category by a wide margin
Steep learning curve; interface is routinely rated non-intuitive compared to Mailchimp or Brevo
Mandatory implementation/onboarding services add significant upfront cost before full access
Acquired by Thryv Inc. in 2023 — product roadmap and support quality under new ownership are less predictable

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