BrokerBay vs Knock CRM

BrokerBay is a cloud-based showing management platform — backed by Supra's lockbox ecosystem — that lets brokerages, MLSs, and franchise networks schedule, manage, and analyze property showings from a single dashboard.

$8/listing/mo (direct brokerage)

Visit BrokerBay

Knock CRM

Knock is a multifamily leasing CRM — now part of RealPage — that centralizes tour scheduling, omnichannel prospect communication, and leasing team analytics into one platform.

Custom (multifamily)

Visit Knock CRM

BrokerBay vs Knock CRM: feature comparison

Feature	BrokerBay	Knock CRM
Agent-to-Agent Messaging	✓	✓
Brokerage Analytics	✓	✓
Feedback Collection	✓	✓
Lockbox Integration	✓	✗
MLS Integration	✓	✗
Mobile App	✓	✓
Online Scheduling	✓	✓
Self-Tour Support	✗	✓

BrokerBay — Pros & Cons

Pros

Native integration with both Supra and SentriLock lockboxes covers the two dominant lockbox ecosystems without third-party bridges
Brokerage analytics dashboard tracks showing volume, feedback rates, and listing performance down to office and team level
Included in core MLS service at participating boards — agents pay nothing out of pocket for base scheduling features
Hierarchical permissioning (franchise → regional → brokerage → office → team → agent) suits complex multi-tier organizations

Cons

Direct brokerage pricing of $8 per active listing per month scales steeply for high-inventory offices not on an MLS-sponsored plan
Platform availability is entirely MLS- or brokerage-dependent — agents in non-partner markets have no self-serve path to adoption
Feedback submissions cannot include photos, leaving a gap when buyers want to document property conditions during showings
Offer management is absent from the showing workflow, requiring agents to context-switch to a separate tool for offers

Knock CRM — Pros & Cons

Pros

Knock Now self-scheduling cuts leasing team burden — communities report 2.5× tour volume gains without added ad spend
Unified inbox combining email, text, voice, and chat reduces missed prospects and speeds response time
Knock Insights provides granular benchmarking by property and by agent, giving portfolio operators clear performance visibility
Knock Mobile enables leasing agents to manage tasks, prospects, and metrics remotely from any device

Cons

No transparent pricing; demo-only sales process requires extended negotiation typical of enterprise software
Built exclusively for multifamily apartments — single-family rentals, home sales, and commercial properties are unsupported
Post-RealPage acquisition users report slower product development and support quality compared to pre-acquisition days
No native lockbox or MLS integration, requiring custom API work for teams wanting to connect hardware access control or listing data

See all Showing Management →