Realty Software

Ahrefs vs Google Analytics 4

Semrush's main competitor — known for the largest backlink index in the industry and strong keyword research across 200+ countries.

$129/mo (Lite)

Google Analytics 4

Google's free web analytics platform — measures sessions, lead-form conversions, and channel performance on every real estate website.

Free

Visit Google Analytics 4

Ahrefs vs Google Analytics 4: feature comparison

Feature	Ahrefs	Google Analytics 4
Website Traffic Analytics	✓	✓
Keyword / Rank Tracking	✓	✗
Backlink Analysis	✓	✗
Technical SEO Audit	✓	✗
Competitor Analysis	✓	✗
Heatmaps / Session Replay	✗	✗
Custom Dashboards / Reports	✓	✓
Free Tier Available	✗	✓

Ahrefs — Pros & Cons

Pros

Largest backlink index in the industry
Strong keyword research across 200+ countries
Excellent competitor analysis
Site audit and content gap reporting

Cons

Expensive for casual users
Lite tier caps projects and historical data
Additional user seats cost extra
Overlaps heavily with Semrush — pick one

Google Analytics 4 — Pros & Cons

Pros

Free forever
Native Google Ads integration for conversion tracking
Event-based model — flexible for custom metrics
Integrates with Search Console, Looker Studio, BigQuery

Cons

Steeper learning curve than Universal Analytics
Default reports often require customization
Sampling on high-traffic sites without BigQuery export
Event schema requires planning to be useful

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