Realty Software

Google Analytics 4 vs Hotjar

Google Analytics 4

Google's free web analytics platform — measures sessions, lead-form conversions, and channel performance on every real estate website.

Free

Visit Google Analytics 4

A premium behavior-analytics platform with heatmaps, recordings, and on-site surveys — the paid competitor to Microsoft Clarity.

$32/mo (Observe Plus)

Google Analytics 4 vs Hotjar: feature comparison

Feature	Google Analytics 4	Hotjar
Website Traffic Analytics	✓	✗
Keyword / Rank Tracking	✗	✗
Backlink Analysis	✗	✗
Technical SEO Audit	✗	✗
Competitor Analysis	✗	✗
Heatmaps / Session Replay	✗	✓
Custom Dashboards / Reports	✓	✓
Free Tier Available	✓	✓

Google Analytics 4 — Pros & Cons

Pros

Free forever
Native Google Ads integration for conversion tracking
Event-based model — flexible for custom metrics
Integrates with Search Console, Looker Studio, BigQuery

Cons

Steeper learning curve than Universal Analytics
Default reports often require customization
Sampling on high-traffic sites without BigQuery export
Event schema requires planning to be useful

Hotjar — Pros & Cons

Pros

Polished UI and mature tooling
On-page surveys for qualitative feedback
Deeper integration ecosystem than Clarity
Free tier available for small sites

Cons

Free tier cap (35 sessions/day) hits quickly
Paid pricing higher than Clarity's free model
Session replays limited by tier
Some features require upgrading across product lines

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