Aligned Showings vs BrokerBay

A newer showing-management platform for residential sales teams, positioned as a ShowingTime alternative with stronger brokerage analytics.

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BrokerBay

BrokerBay is a cloud-based showing management platform — backed by Supra's lockbox ecosystem — that lets brokerages, MLSs, and franchise networks schedule, manage, and analyze property showings from a single dashboard.

$8/listing/mo (direct brokerage)

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Aligned Showings vs BrokerBay: feature comparison

Feature	Aligned Showings	BrokerBay
Online Scheduling	✓	✓
Agent-to-Agent Messaging	✓	✓
Feedback Collection	✓	✓
Lockbox Integration	✓	✓
MLS Integration	✓	✓
Self-Tour Support	✗	✗
Brokerage Analytics	✓	✓
Mobile App	✓	✓

Aligned Showings — Pros & Cons

Pros

Brokerage analytics stronger than ShowingTime's
Independent ownership (non-Zillow)
Agent accountability dashboards
Modern UI

Cons

Smaller market share than ShowingTime
Regional MLS coverage varies
Newer entrant — shorter track record

BrokerBay — Pros & Cons

Pros

Native integration with both Supra and SentriLock lockboxes covers the two dominant lockbox ecosystems without third-party bridges
Brokerage analytics dashboard tracks showing volume, feedback rates, and listing performance down to office and team level
Included in core MLS service at participating boards — agents pay nothing out of pocket for base scheduling features
Hierarchical permissioning (franchise → regional → brokerage → office → team → agent) suits complex multi-tier organizations

Cons

Direct brokerage pricing of $8 per active listing per month scales steeply for high-inventory offices not on an MLS-sponsored plan
Platform availability is entirely MLS- or brokerage-dependent — agents in non-partner markets have no self-serve path to adoption
Feedback submissions cannot include photos, leaving a gap when buyers want to document property conditions during showings
Offer management is absent from the showing workflow, requiring agents to context-switch to a separate tool for offers

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