BrokerBay vs Instashowing

BrokerBay is a cloud-based showing management platform — backed by Supra's lockbox ecosystem — that lets brokerages, MLSs, and franchise networks schedule, manage, and analyze property showings from a single dashboard.

$8/listing/mo (direct brokerage)

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Instashowing

An independent showing management platform used by 15,000+ agents — handling scheduling, buyer tour planning, and feedback collection with transparent month-to-month pricing.

$15/mo

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BrokerBay vs Instashowing: feature comparison

Feature	BrokerBay	Instashowing
Agent-to-Agent Messaging	✓	✓
Brokerage Analytics	✓	✓
Feedback Collection	✓	✓
Lockbox Integration	✓	✗
MLS Integration	✓	✗
Mobile App	✓	✗
Online Scheduling	✓	✓
Self-Tour Support	✗	✗

BrokerBay — Pros & Cons

Pros

Native integration with both Supra and SentriLock lockboxes covers the two dominant lockbox ecosystems without third-party bridges
Brokerage analytics dashboard tracks showing volume, feedback rates, and listing performance down to office and team level
Included in core MLS service at participating boards — agents pay nothing out of pocket for base scheduling features
Hierarchical permissioning (franchise → regional → brokerage → office → team → agent) suits complex multi-tier organizations

Cons

Direct brokerage pricing of $8 per active listing per month scales steeply for high-inventory offices not on an MLS-sponsored plan
Platform availability is entirely MLS- or brokerage-dependent — agents in non-partner markets have no self-serve path to adoption
Feedback submissions cannot include photos, leaving a gap when buyers want to document property conditions during showings
Offer management is absent from the showing workflow, requiring agents to context-switch to a separate tool for offers

Instashowing — Pros & Cons

Pros

Month-to-month pricing from $15/mo with no annual contract required
Premium tier ($49/mo) bundles offer management, open house sign-in, and buyer license verification in one tool
Buyer tour route planner lets agents map, reorder stops, and share a live tour link with clients
Brokerage plan includes agent messaging and a broker dashboard for team-wide showing oversight

Cons

No native mobile app on individual or brokerage plans — web-based only; native app reserved for MLS-tier enterprise customers
MLS listing auto-sync unavailable for individual and brokerage plans — requires a custom MLS organization contract
Thin third-party review base (13 Capterra reviews) versus thousands for ShowingTime, limiting independent validation
No lockbox integration on any plan — agents must manage access codes manually outside the platform

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