BrokerBay vs ButterflyMX

BrokerBay is a cloud-based showing management platform — backed by Supra's lockbox ecosystem — that lets brokerages, MLSs, and franchise networks schedule, manage, and analyze property showings from a single dashboard.

$8/listing/mo (direct brokerage)

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ButterflyMX

ButterflyMX is a smart video intercom, access control, and self-guided tour platform for multifamily properties — letting prospects tour on their own schedule without an agent present. Deployed at 20,000+ properties nationwide.

Custom (contact sales)

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BrokerBay vs ButterflyMX: feature comparison

Feature	BrokerBay	ButterflyMX
Agent-to-Agent Messaging	✓	✗
Brokerage Analytics	✓	✗
Feedback Collection	✓	✗
Lockbox Integration	✓	✗
MLS Integration	✓	✗
Mobile App	✓	✓
Online Scheduling	✓	✗
Self-Tour Support	✗	✓

BrokerBay — Pros & Cons

Pros

Native integration with both Supra and SentriLock lockboxes covers the two dominant lockbox ecosystems without third-party bridges
Brokerage analytics dashboard tracks showing volume, feedback rates, and listing performance down to office and team level
Included in core MLS service at participating boards — agents pay nothing out of pocket for base scheduling features
Hierarchical permissioning (franchise → regional → brokerage → office → team → agent) suits complex multi-tier organizations

Cons

Direct brokerage pricing of $8 per active listing per month scales steeply for high-inventory offices not on an MLS-sponsored plan
Platform availability is entirely MLS- or brokerage-dependent — agents in non-partner markets have no self-serve path to adoption
Feedback submissions cannot include photos, leaving a gap when buyers want to document property conditions during showings
Offer management is absent from the showing workflow, requiring agents to context-switch to a separate tool for offers

ButterflyMX — Pros & Cons

Pros

Deployed at 20,000+ properties — battle-tested at multifamily scale
Native integrations with Yardi, RealPage, Entrata, and Rent Manager
Self-guided tour module lets prospects access and tour without an agent present
Mobile app delivers real-time entry photos and remote door control to leasing staff

Cons

No published pricing — hardware-based custom quotes required for every installation
No appointment scheduling calendar, MLS connectivity, or showing feedback tools
Access control hardware adds upfront capital cost beyond any subscription fees
Designed for multifamily buildings; provides essentially no value to individual residential agents

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