Ahrefs vs Google Search Console

Ahrefs logo
Semrush's main competitor — known for the largest backlink index in the industry and strong keyword research across 200+ countries.
$129/mo (Lite)
Google Search Console logo
Google's free tool for monitoring site health in organic search — impressions, clicks, rankings, indexing, and Core Web Vitals.
Free

Ahrefs vs Google Search Console: feature comparison

FeatureAhrefsGoogle Search Console
Website Traffic Analytics
Keyword / Rank Tracking
Backlink Analysis
Technical SEO Audit
Competitor Analysis
Heatmaps / Session Replay
Custom Dashboards / Reports
Free Tier Available

Ahrefs — Pros & Cons

Pros

  • Largest backlink index in the industry
  • Strong keyword research across 200+ countries
  • Excellent competitor analysis
  • Site audit and content gap reporting

Cons

  • Expensive for casual users
  • Lite tier caps projects and historical data
  • Additional user seats cost extra
  • Overlaps heavily with Semrush — pick one

Google Search Console — Pros & Cons

Pros

  • Free forever
  • Ground-truth data from Google directly
  • Impressions, clicks, CTR, and average position by query
  • Indexing status and Core Web Vitals reporting

Cons

  • Data is limited to 16 months
  • No competitor or keyword-research data
  • UI is dense for first-time users
  • Query data is capped (only shows top queries per page)