BrokerBay vs ShowingTime

BrokerBay is a cloud-based showing management platform — backed by Supra's lockbox ecosystem — that lets brokerages, MLSs, and franchise networks schedule, manage, and analyze property showings from a single dashboard.

$8/listing/mo (direct brokerage)

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ShowingTime

The dominant showing-scheduling platform in US residential real estate, owned by Zillow and included free with many MLS memberships.

Free via MLS (paid tiers)

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BrokerBay vs ShowingTime: feature comparison

Feature	BrokerBay	ShowingTime
Agent-to-Agent Messaging	✓	✓
Brokerage Analytics	✓	✓
Feedback Collection	✓	✓
Lockbox Integration	✓	✓
MLS Integration	✓	✓
Mobile App	✓	✓
Online Scheduling	✓	✓
Self-Tour Support	✗	✗

BrokerBay — Pros & Cons

Pros

Native integration with both Supra and SentriLock lockboxes covers the two dominant lockbox ecosystems without third-party bridges
Brokerage analytics dashboard tracks showing volume, feedback rates, and listing performance down to office and team level
Included in core MLS service at participating boards — agents pay nothing out of pocket for base scheduling features
Hierarchical permissioning (franchise → regional → brokerage → office → team → agent) suits complex multi-tier organizations

Cons

Direct brokerage pricing of $8 per active listing per month scales steeply for high-inventory offices not on an MLS-sponsored plan
Platform availability is entirely MLS- or brokerage-dependent — agents in non-partner markets have no self-serve path to adoption
Feedback submissions cannot include photos, leaving a gap when buyers want to document property conditions during showings
Offer management is absent from the showing workflow, requiring agents to context-switch to a separate tool for offers

ShowingTime — Pros & Cons

Pros

Near-universal US adoption via MLS
Integrated with most CRMs and lockboxes
Auto-feedback request workflow
Mobile app for agents and showing partners

Cons

Limited customization
Zillow ownership is a concern for some brokerages
Paid tiers required for brokerage features

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