Realty Software

Agent Pronto vs OpCity

Pay-at-close agent-matching network known for low referral fees and broad US/Canada coverage.

Free to join (25% at close)

Visit Agent Pronto

Realtor.com's pay-at-close referral arm (powered by Move/Opcity tech) — connects consumer leads to agents with live-transfer phone handoff.

Free to join (30-35% at close)

Agent Pronto vs OpCity: feature comparison

Feature	Agent Pronto	OpCity
Buyer Referrals	✓	✓
Seller Referrals	✓	✓
Pay-at-Close Model	✓	✓
Data-Driven Matching	✓	✓
Exclusive Leads	✗	✗
National Coverage	✓	✓
Consumer-Facing Brand	✓	✓
Free to Join	✓	✓

Agent Pronto — Pros & Cons

Pros

Lower referral fees than HomeLight
US + Canadian coverage
Lighter qualification process
Pay-at-close model

Cons

Lower consumer traffic than HomeLight/UpNest
Lead volume inconsistent by metro
Referral fee still cuts into commission

OpCity — Pros & Cons

Pros

Live-transfer phone handoff improves contact rate
Realtor.com consumer funnel behind it
No upfront cost
Strong for agents who can answer quickly

Cons

30-35% fee on the higher end
Speed-to-answer required — slow agents get bypassed
Non-exclusive leads in some cases

See all Referral Networks →