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BoldTrail vs Lofty

BoldTrail logo
BoldTrail
Inside Real Estate's flagship CRM (formerly kvCORE) — an all-in-one platform bundling CRM, IDX website, marketing, and AI lead routing.
Custom (~$500+/mo teams)
Visit BoldTrail
Lofty logo
Lofty
An all-in-one real estate CRM, IDX website, and marketing platform (formerly Chime, rebranded by Inside Real Estate).
$499/mo (team plan)
Visit Lofty

BoldTrail vs Lofty: feature comparison

FeatureBoldTrailLofty
IDX Website Integration✓✓
Lead Routing & Round-Robin✓✓
SMS / Email Drip Campaigns✓✓
AI Lead Nurture✓✓
Transaction Management✓✓
Team & Brokerage Reporting✓✓
Mobile App (iOS + Android)✓✓
Open API / Webhooks✓✓

BoldTrail — Pros & Cons

Pros

  • Most comprehensive all-in-one platform in the category
  • Strong brokerage-level controls and back-office features
  • Predictive AI ranks leads by likely-to-transact
  • Built-in IDX websites with lead capture

Cons

  • Expensive relative to standalone CRM options
  • Steep learning curve — lots of surface area
  • "Jack of all trades" — best-in-class CRM ergonomics still belong to Follow Up Boss

Lofty — Pros & Cons

Pros

  • Bundles CRM, IDX website, and marketing in one platform
  • Built-in AI assistant for lead nurture
  • Strong team and brokerage-level features
  • Single vendor to manage and bill

Cons

  • Team pricing can be steep for solo agents
  • Mobile app lags the web experience
  • Site design flexibility is limited to Chime templates
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