Homes.com vs Realtor.com Connections Plus

CoStar-backed real estate portal that routes buyer inquiries directly to the listing agent — no competing agent ads on your own listings.

~$20/lead (pay-per-lead)

Visit Homes.com

Realtor.com Connections Plus

Realtor.com's paid-lead program — exclusive buyer leads delivered by ZIP code to participating agents, positioned as a Zillow Premier Agent alternative.

Custom (by ZIP code)

Visit Realtor.com Connections Plus

Homes.com vs Realtor.com Connections Plus: feature comparison

Feature	Homes.com	Realtor.com Connections Plus
Buyer Leads	✓	✓
CRM Integration	✓	✓
Dialer / Power Dialer	✗	✗
Exclusive Leads	✓	✓
Geographic Targeting	✓	✓
Lead Filter / Quality Scoring	✓	✓
Marketing Automation	✗	✓
Seller / Listing Leads	✗	✓

Homes.com — Pros & Cons

Pros

"Your Listing, Your Lead" model — competitor agents cannot advertise on your own listings
Backed by CoStar Group data infrastructure with 100M+ monthly visitors
Pay-per-lead pricing (~$20–$30/lead) available with no long-term contract
Lead Concierge pre-qualifies inbound inquiries before routing to the agent in real time

Cons

Consumer brand awareness significantly lags Zillow and Realtor.com in most U.S. markets
Thinner listing inventory in rural and low-density markets reduces buyer-side lead volume
Limited built-in marketing automation and seller lead nurturing tools
CRM ecosystem integrations are narrower than those offered by Zillow or Realtor.com

Realtor.com Connections Plus — Pros & Cons

Pros

Exclusive leads (vs Zillow's non-exclusive model)
Second-highest US traffic after Zillow
Strong brand trust with traditional consumers
CRM and lead concierge available

Cons

Lead volume lower than Zillow by market
Pricing by ZIP — popular markets get competitive
Quality varies — not all markets perform
Contract commitments required

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