Realty Software

Lofty vs Wise Agent

An all-in-one real estate CRM, IDX website, and marketing platform (formerly Chime, rebranded by Inside Real Estate).

$499/mo (team plan)

A budget-friendly real estate CRM with unlimited users, landing pages, drip campaigns, and basic transaction management included.

$49/mo (unlimited users)

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Lofty vs Wise Agent: feature comparison

Feature	Lofty	Wise Agent
IDX Website Integration	✓	✗
Lead Routing & Round-Robin	✓	✗
SMS / Email Drip Campaigns	✓	✓
AI Lead Nurture	✓	✗
Transaction Management	✓	✓
Team & Brokerage Reporting	✓	✗
Mobile App (iOS + Android)	✓	✓
Open API / Webhooks	✓	✓

Lofty — Pros & Cons

Pros

Bundles CRM, IDX website, and marketing in one platform
Built-in AI assistant for lead nurture
Strong team and brokerage-level features
Single vendor to manage and bill

Cons

Team pricing can be steep for solo agents
Mobile app lags the web experience
Site design flexibility is limited to Chime templates

Wise Agent — Pros & Cons

Pros

Extremely affordable — unlimited users at the base price
Includes landing pages, drips, and basic TM
Zapier / webhook integration available
Low learning curve

Cons

Interface feels older and less polished
No native IDX website
Limited AI / predictive features
Reporting is basic

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