Lofty vs IXACT Contact

An all-in-one real estate CRM, IDX website, and marketing platform (formerly Chime, rebranded by Inside Real Estate).

$499/mo (team plan)

IXACT Contact is a real estate CRM built around automated relationship marketing — a done-for-you monthly e-newsletter, anniversary keep-in-touch reminders, and email drip campaigns help solo agents stay top-of-mind with past clients. IDX-enabled agent websites are available as a paid add-on.

$55/mo

Visit IXACT Contact

Lofty vs IXACT Contact: feature comparison

Feature	Lofty	IXACT Contact
IDX Website Integration	✓	✓
Lead Routing & Round-Robin	✓	✗
SMS / Email Drip Campaigns	✓	✓
AI Lead Nurture	✓	✗
Transaction Management	✓	✗
Team & Brokerage Reporting	✓	✗
Mobile App (iOS + Android)	✓	✓
Open API / Webhooks	✓	✗

Lofty — Pros & Cons

Pros

Bundles CRM, IDX website, and marketing in one platform
Built-in AI assistant for lead nurture
Strong team and brokerage-level features
Single vendor to manage and bill

Cons

Team pricing can be steep for solo agents
Mobile app lags the web experience
Site design flexibility is limited to Chime templates

IXACT Contact — Pros & Cons

Pros

Done-for-you monthly e-newsletter included at no extra cost, reducing ongoing effort for past-client marketing
Keep-in-touch calendar with anniversary, birthday, and milestone reminders makes consistent follow-up systematic
No long-term contract required — monthly plans start at $55 with a free trial available
Well-rated mobile app makes contact management and field-based call logging practical for active agents

Cons

API and Zapier integrations are limited, creating manual data-entry headaches when routing leads from Zillow or Realtor.com portals
Desktop interface is dated compared to modern competitors like Follow Up Boss or Lofty — no visual pipeline view or drag-and-drop workflow builder
Customer support has shifted largely to email-only, with multiple users citing slow or unresponsive assistance on technical issues
No document management or transaction tools built in, requiring a separate product like dotloop or Skyslope for the full agent workflow

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