Realty Software

Lofty vs Follow Up Boss

An all-in-one real estate CRM, IDX website, and marketing platform (formerly Chime, rebranded by Inside Real Estate).

$499/mo (team plan)

A leading real estate CRM trusted by top-producing teams for lead response speed, pipeline management, and agent accountability.

$69/user/mo

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Lofty vs Follow Up Boss: feature comparison

Feature	Lofty	Follow Up Boss
IDX Website Integration	✓	✗
Lead Routing & Round-Robin	✓	✓
SMS / Email Drip Campaigns	✓	✓
AI Lead Nurture	✓	✓
Transaction Management	✓	✗
Team & Brokerage Reporting	✓	✓
Mobile App (iOS + Android)	✓	✓
Open API / Webhooks	✓	✓

Lofty — Pros & Cons

Pros

Bundles CRM, IDX website, and marketing in one platform
Built-in AI assistant for lead nurture
Strong team and brokerage-level features
Single vendor to manage and bill

Cons

Team pricing can be steep for solo agents
Mobile app lags the web experience
Site design flexibility is limited to Chime templates

Follow Up Boss — Pros & Cons

Pros

Best-in-class email and SMS deliverability
Powerful action plans and automation builder
Deep integrations with 250+ lead sources
Strong accountability and team dashboards

Cons

Higher price point than entry-level CRMs
No native IDX website — bring your own
Reporting is solid but not as polished as enterprise tools

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