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BoomTown vs IXACT Contact

BoomTown logo
BoomTown
A CRM + lead generation platform favored by larger brokerages for its predictive analytics and optional concierge lead qualification service.
Custom (~$1,000+/mo)
Visit BoomTown
IXACT Contact logo
IXACT Contact
IXACT Contact is a real estate CRM built around automated relationship marketing — a done-for-you monthly e-newsletter, anniversary keep-in-touch reminders, and email drip campaigns help solo agents stay top-of-mind with past clients. IDX-enabled agent websites are available as a paid add-on.
$55/mo
Visit IXACT Contact

BoomTown vs IXACT Contact: feature comparison

FeatureBoomTownIXACT Contact
IDX Website Integration✓✓
Lead Routing & Round-Robin✓✗
SMS / Email Drip Campaigns✓✓
AI Lead Nurture✓✗
Transaction Management✗✗
Team & Brokerage Reporting✓✗
Mobile App (iOS + Android)✓✓
Open API / Webhooks✓✗

BoomTown — Pros & Cons

Pros

  • Predictive CRM surfaces hot leads automatically
  • Optional Success Assurance concierge qualifies leads for you
  • Battle-tested with many top-1000 brokerages
  • Strong IDX site and ad-management tools

Cons

  • Enterprise pricing — not a fit for solo agents
  • Long-term contract commitments
  • Transaction management requires a third-party tool

IXACT Contact — Pros & Cons

Pros

  • Done-for-you monthly e-newsletter included at no extra cost, reducing ongoing effort for past-client marketing
  • Keep-in-touch calendar with anniversary, birthday, and milestone reminders makes consistent follow-up systematic
  • No long-term contract required — monthly plans start at $55 with a free trial available
  • Well-rated mobile app makes contact management and field-based call logging practical for active agents

Cons

  • API and Zapier integrations are limited, creating manual data-entry headaches when routing leads from Zillow or Realtor.com portals
  • Desktop interface is dated compared to modern competitors like Follow Up Boss or Lofty — no visual pipeline view or drag-and-drop workflow builder
  • Customer support has shifted largely to email-only, with multiple users citing slow or unresponsive assistance on technical issues
  • No document management or transaction tools built in, requiring a separate product like dotloop or Skyslope for the full agent workflow
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