Realty SoftwareGet my matches

ActiveCampaign vs IXACT Contact

ActiveCampaign logo
ActiveCampaign
Advanced email marketing and automation platform with CRM features — popular with real estate teams doing sophisticated nurture sequences.
$29/mo (Plus)
Visit ActiveCampaign
IXACT Contact logo
IXACT Contact
IXACT Contact is a real estate CRM built around automated relationship marketing — a done-for-you monthly e-newsletter, anniversary keep-in-touch reminders, and email drip campaigns help solo agents stay top-of-mind with past clients. IDX-enabled agent websites are available as a paid add-on.
$55/mo
Visit IXACT Contact

ActiveCampaign vs IXACT Contact: feature comparison

FeatureActiveCampaignIXACT Contact
Drag-and-Drop Builder✓—
Automation Workflows✓—
Segmentation & Tagging✓—
A/B Testing✓—
Landing Pages / Forms✓—
Template Library✓—
CRM Integration✓—
Free Tier Available✗—
AI Lead Nurture—✗
IDX Website Integration—✓
Lead Routing & Round-Robin—✗
Mobile App (iOS + Android)—✓
Open API / Webhooks—✗
SMS / Email Drip Campaigns—✓
Team & Brokerage Reporting—✗
Transaction Management—✗

ActiveCampaign — Pros & Cons

Pros

  • Best-in-class automation builder
  • Built-in CRM included
  • Lead scoring and conditional logic
  • SMS + email in one platform

Cons

  • Per-contact pricing scales fast
  • Learning curve steeper than Mailchimp
  • No free tier

IXACT Contact — Pros & Cons

Pros

  • Done-for-you monthly e-newsletter included at no extra cost, reducing ongoing effort for past-client marketing
  • Keep-in-touch calendar with anniversary, birthday, and milestone reminders makes consistent follow-up systematic
  • No long-term contract required — monthly plans start at $55 with a free trial available
  • Well-rated mobile app makes contact management and field-based call logging practical for active agents

Cons

  • API and Zapier integrations are limited, creating manual data-entry headaches when routing leads from Zillow or Realtor.com portals
  • Desktop interface is dated compared to modern competitors like Follow Up Boss or Lofty — no visual pipeline view or drag-and-drop workflow builder
  • Customer support has shifted largely to email-only, with multiple users citing slow or unresponsive assistance on technical issues
  • No document management or transaction tools built in, requiring a separate product like dotloop or Skyslope for the full agent workflow