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ActiveCampaign vs Brevo

ActiveCampaign logo
ActiveCampaign
Advanced email marketing and automation platform with CRM features — popular with real estate teams doing sophisticated nurture sequences.
$29/mo (Plus)
Visit ActiveCampaign
Brevo logo
Brevo
Email + SMS + chat platform (formerly Sendinblue) with unlimited contacts on the free tier — billed by emails sent, not list size.
Free (paid from $9/mo)
Visit Brevo

ActiveCampaign vs Brevo: feature comparison

FeatureActiveCampaignBrevo
Drag-and-Drop Builder✓✓
Automation Workflows✓✓
Segmentation & Tagging✓✓
A/B Testing✓✓
Landing Pages / Forms✓✓
Template Library✓✓
CRM Integration✓✓
Free Tier Available✗✓

ActiveCampaign — Pros & Cons

Pros

  • Best-in-class automation builder
  • Built-in CRM included
  • Lead scoring and conditional logic
  • SMS + email in one platform

Cons

  • Per-contact pricing scales fast
  • Learning curve steeper than Mailchimp
  • No free tier

Brevo — Pros & Cons

Pros

  • Unlimited contacts on free tier
  • Pricing by emails sent, not contacts
  • SMS + transactional email included
  • Solid automation builder

Cons

  • 300/day cap on free tier
  • UI less polished than Mailchimp
  • Not real-estate-specific
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