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ShowingTime vs Supra eKEY

ShowingTime logo
ShowingTime
The dominant showing-scheduling platform in US residential real estate, owned by Zillow and included free with many MLS memberships.
Free via MLS (paid tiers)
Visit ShowingTime
Supra eKEY logo
Supra eKEY
The industry-standard Bluetooth lockbox system (owned by ICE) — required in most US MLS markets for listing access.
~$17/mo (MLS dues)
Visit Supra eKEY

ShowingTime vs Supra eKEY: feature comparison

FeatureShowingTimeSupra eKEY
Online Scheduling✓✗
Agent-to-Agent Messaging✓✗
Feedback Collection✓✗
Lockbox Integration✓✓
MLS Integration✓✓
Self-Tour Support✗✗
Brokerage Analytics✓✓
Mobile App✓✓

ShowingTime — Pros & Cons

Pros

  • Near-universal US adoption via MLS
  • Integrated with most CRMs and lockboxes
  • Auto-feedback request workflow
  • Mobile app for agents and showing partners

Cons

  • Limited customization
  • Zillow ownership is a concern for some brokerages
  • Paid tiers required for brokerage features

Supra eKEY — Pros & Cons

Pros

  • Industry-standard access system
  • Bluetooth iBoxBT is fast and reliable
  • Showing activity feeds into ShowingTime
  • Integrated with most regional MLSs

Cons

  • Required hardware purchase for listings
  • Regional lock-in — Supra or SentriLock depending on MLS
  • Subscription via MLS, not directly
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