ShowingTime vs ShowMojo
The dominant showing-scheduling platform in US residential real estate, owned by Zillow and included free with many MLS memberships.
Free via MLS (paid tiers)
A showing-automation platform for rental properties — prospects book self-guided tours without manual agent coordination.
Custom (per unit)
ShowingTime vs ShowMojo: feature comparison
| Feature | ShowingTime | ShowMojo |
|---|---|---|
| Online Scheduling | ✓ | ✓ |
| Agent-to-Agent Messaging | ✓ | ✗ |
| Feedback Collection | ✓ | ✓ |
| Lockbox Integration | ✓ | ✓ |
| MLS Integration | ✓ | ✗ |
| Self-Tour Support | ✗ | ✓ |
| Brokerage Analytics | ✓ | ✓ |
| Mobile App | ✓ | ✓ |
ShowingTime — Pros & Cons
Pros
- ✓Near-universal US adoption via MLS
- ✓Integrated with most CRMs and lockboxes
- ✓Auto-feedback request workflow
- ✓Mobile app for agents and showing partners
Cons
- ✗Limited customization
- ✗Zillow ownership is a concern for some brokerages
- ✗Paid tiers required for brokerage features
ShowMojo — Pros & Cons
Pros
- ✓Purpose-built for rental self-tours
- ✓Pre-qualifies prospects automatically
- ✓Integrates with major PM platforms
- ✓Reduces showing no-show rate
Cons
- ✗Rentals only — not for sales
- ✗Per-unit pricing
- ✗Setup requires lockbox/code workflow
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