Rently vs ShowingTime

Rently logo
Self-tour platform for single-family rentals with a proprietary smart-lock ecosystem — widely deployed by institutional SFR operators.
Custom
ShowingTime logo
The dominant showing-scheduling platform in US residential real estate, owned by Zillow and included free with many MLS memberships.
Free via MLS (paid tiers)

Rently vs ShowingTime: feature comparison

FeatureRentlyShowingTime
Online Scheduling
Agent-to-Agent Messaging
Feedback Collection
Lockbox Integration
MLS Integration
Self-Tour Support
Brokerage Analytics
Mobile App

Rently — Pros & Cons

Pros

  • End-to-end self-tour stack (hardware + software)
  • Institutional SFR adoption
  • Fraud prevention built in
  • Smart-lock ecosystem

Cons

  • Hardware investment required
  • Custom pricing for operators
  • Rentals only

ShowingTime — Pros & Cons

Pros

  • Near-universal US adoption via MLS
  • Integrated with most CRMs and lockboxes
  • Auto-feedback request workflow
  • Mobile app for agents and showing partners

Cons

  • Limited customization
  • Zillow ownership is a concern for some brokerages
  • Paid tiers required for brokerage features