Realtor.com Connections Plus vs Zurple

Realtor.com's paid-lead program — exclusive buyer leads delivered by ZIP code to participating agents, positioned as a Zillow Premier Agent alternative.

Custom (by ZIP code)

Visit Realtor.com Connections Plus

Zurple

An integrated lead generation + CRM platform with Facebook ad management, built for agents who want a single vendor for ads and follow-up.

$299/mo + ad spend

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Realtor.com Connections Plus vs Zurple: feature comparison

Feature	Realtor.com Connections Plus	Zurple
Buyer Leads	✓	✓
Seller / Listing Leads	✓	✓
Geographic Targeting	✓	✓
CRM Integration	✓	✓
Exclusive Leads	✓	✓
Dialer / Power Dialer	✗	✗
Lead Filter / Quality Scoring	✓	✗
Marketing Automation	✓	✓

Realtor.com Connections Plus — Pros & Cons

Pros

Exclusive leads (vs Zillow's non-exclusive model)
Second-highest US traffic after Zillow
Strong brand trust with traditional consumers
CRM and lead concierge available

Cons

Lead volume lower than Zillow by market
Pricing by ZIP — popular markets get competitive
Quality varies — not all markets perform
Contract commitments required

Zurple — Pros & Cons

Pros

Managed ads + built-in CRM for a single price
More accessible entry point than Ylopo
Automated nurture campaigns out of the box
No Facebook Ads expertise required on your end

Cons

Lead quality is market-dependent
Built-in CRM less flexible than Follow Up Boss
Limited lead quality scoring / filtering

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