Realtor.com Connections Plus vs REDX

Realtor.com's paid-lead program — exclusive buyer leads delivered by ZIP code to participating agents, positioned as a Zillow Premier Agent alternative.

Custom (by ZIP code)

Visit Realtor.com Connections Plus

REDX

A listing-focused lead platform that aggregates expired listings, FSBOs, pre-foreclosures, and geo leads — with a built-in power dialer for cold outreach.

$59.99/mo base

Visit REDX

Realtor.com Connections Plus vs REDX: feature comparison

Feature	Realtor.com Connections Plus	REDX
Buyer Leads	✓	✗
Seller / Listing Leads	✓	✓
Geographic Targeting	✓	✓
CRM Integration	✓	✓
Exclusive Leads	✓	✗
Dialer / Power Dialer	✗	✓
Lead Filter / Quality Scoring	✓	✓
Marketing Automation	✓	✗

Realtor.com Connections Plus — Pros & Cons

Pros

Exclusive leads (vs Zillow's non-exclusive model)
Second-highest US traffic after Zillow
Strong brand trust with traditional consumers
CRM and lead concierge available

Cons

Lead volume lower than Zillow by market
Pricing by ZIP — popular markets get competitive
Quality varies — not all markets perform
Contract commitments required

REDX — Pros & Cons

Pros

Unique data you can't get from ad-based lead gen (expireds, FSBOs)
Affordable compared to managed ad services
Built-in Power Dialer for efficient cold outreach
Strong CRM integration via Vortex

Cons

Listing-side only — not for buyer lead generation
Requires comfort with heavy cold calling
Data quality varies; list hygiene is your job
No marketing automation / nurture drips

See all Lead Generation →