Realty Software

OpCity vs UpNest

Realtor.com's pay-at-close referral arm (powered by Move/Opcity tech) — connects consumer leads to agents with live-transfer phone handoff.

Free to join (30-35% at close)

Agent-matching with commission-competition — consumers receive competing proposals from local agents, selecting based on terms and credentials.

Free to join (30% at close)

OpCity vs UpNest: feature comparison

Feature	OpCity	UpNest
Buyer Referrals	✓	✓
Seller Referrals	✓	✓
Pay-at-Close Model	✓	✓
Data-Driven Matching	✓	✓
Exclusive Leads	✗	✗
National Coverage	✓	✓
Consumer-Facing Brand	✓	✓
Free to Join	✓	✓

OpCity — Pros & Cons

Pros

Live-transfer phone handoff improves contact rate
Realtor.com consumer funnel behind it
No upfront cost
Strong for agents who can answer quickly

Cons

30-35% fee on the higher end
Speed-to-answer required — slow agents get bypassed
Non-exclusive leads in some cases

UpNest — Pros & Cons

Pros

Commission transparency attracts motivated consumers
News Corp / Realtor.com backing
National coverage
Pay-at-close model

Cons

Commission competition can pressure margins
30% referral fee is on the higher end
Not a fit for agents unwilling to discount

See all Referral Networks →