Realty Software

OpCity vs ReferralExchange

Realtor.com's pay-at-close referral arm (powered by Move/Opcity tech) — connects consumer leads to agents with live-transfer phone handoff.

Free to join (30-35% at close)

ReferralExchange

A broker-to-broker referral network — agents submit leads they can't or won't work, and get matched with agents in the right market.

Free to join (25% at close)

Visit ReferralExchange

OpCity vs ReferralExchange: feature comparison

Feature	OpCity	ReferralExchange
Buyer Referrals	✓	✓
Seller Referrals	✓	✓
Pay-at-Close Model	✓	✓
Data-Driven Matching	✓	✓
Exclusive Leads	✗	✓
National Coverage	✓	✓
Consumer-Facing Brand	✓	✗
Free to Join	✓	✓

OpCity — Pros & Cons

Pros

Live-transfer phone handoff improves contact rate
Realtor.com consumer funnel behind it
No upfront cost
Strong for agents who can answer quickly

Cons

30-35% fee on the higher end
Speed-to-answer required — slow agents get bypassed
Non-exclusive leads in some cases

ReferralExchange — Pros & Cons

Pros

Agent-to-agent referral flow (not consumer)
Monetize out-of-market leads you can't work
Network of 35,000+ vetted agents
Pay-at-close model

Cons

Inbound leads depend on other agents submitting
Less scale than consumer-facing networks
Quality varies by submitting agent

See all Referral Networks →