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OJO vs Structurely

OJO logo
OJO
AI-powered home-search concierge (owned by Vertex Group/Movoto) — engages consumers on behalf of partnered agents.
Custom partnership
Visit OJO
Structurely logo
Structurely
AI-powered SMS and email lead response built specifically for real estate — qualifies leads automatically before handoff to the agent.
$249/mo
Visit Structurely

OJO vs Structurely: feature comparison

FeatureOJOStructurely
AI SMS / Text Responder✓✓
AI Email Follow-Up✓✓
Real Estate Training✓✓
CRM Integration✗✓
Live Chat / Web Widget✓✗
Voice / Phone AI✗✗
Qualifies Before Handoff✓✓
Free Tier Available✗✗

OJO — Pros & Cons

Pros

  • Consumer-facing concierge attracts inbound demand
  • Pre-qualifies buyers heavily
  • National brand recognition
  • Backed by Vertex Group

Cons

  • Partnership model — less control for agents
  • Custom terms vs SaaS clarity
  • Consumer relationship starts with OJO, not agent

Structurely — Pros & Cons

Pros

  • Real-estate-specific AI training
  • Mature CRM integrations
  • Pre-qualifies leads before agent touch
  • SMS and email engagement

Cons

  • Premium pricing for small teams
  • AI persona feels scripted to sharp leads
  • Requires disclosure to meet TCPA/disclosure rules
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