Realty Software

OJO vs Smith.ai

AI-powered home-search concierge (owned by Vertex Group/Movoto) — engages consumers on behalf of partnered agents.

Custom partnership

A human-plus-AI virtual receptionist service popular with real estate agents — handles web chat, phone calls, and lead intake 24/7.

$292/mo (20 calls)

OJO vs Smith.ai: feature comparison

Feature	OJO	Smith.ai
AI SMS / Text Responder	✓	✓
AI Email Follow-Up	✓	✓
Real Estate Training	✓	✓
CRM Integration	✗	✓
Live Chat / Web Widget	✓	✓
Voice / Phone AI	✗	✓
Qualifies Before Handoff	✓	✓
Free Tier Available	✗	✗

OJO — Pros & Cons

Pros

Consumer-facing concierge attracts inbound demand
Pre-qualifies buyers heavily
National brand recognition
Backed by Vertex Group

Cons

Partnership model — less control for agents
Custom terms vs SaaS clarity
Consumer relationship starts with OJO, not agent

Smith.ai — Pros & Cons

Pros

Live US-based receptionists for professional front-door
AI-assisted intake and qualification
After-hours coverage
Integrates with major CRMs

Cons

Per-interaction pricing adds up
Not a pure AI tool — higher cost than Structurely
Overkill for agents who can answer their own calls

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