Instashowing vs ShowingTime

An independent showing management platform used by 15,000+ agents — handling scheduling, buyer tour planning, and feedback collection with transparent month-to-month pricing.

$15/mo

Visit Instashowing

ShowingTime

The dominant showing-scheduling platform in US residential real estate, owned by Zillow and included free with many MLS memberships.

Free via MLS (paid tiers)

Visit ShowingTime

Instashowing vs ShowingTime: feature comparison

Feature	Instashowing	ShowingTime
Agent-to-Agent Messaging	✓	✓
Brokerage Analytics	✓	✓
Feedback Collection	✓	✓
Lockbox Integration	✗	✓
MLS Integration	✗	✓
Mobile App	✗	✓
Online Scheduling	✓	✓
Self-Tour Support	✗	✗

Instashowing — Pros & Cons

Pros

Month-to-month pricing from $15/mo with no annual contract required
Premium tier ($49/mo) bundles offer management, open house sign-in, and buyer license verification in one tool
Buyer tour route planner lets agents map, reorder stops, and share a live tour link with clients
Brokerage plan includes agent messaging and a broker dashboard for team-wide showing oversight

Cons

No native mobile app on individual or brokerage plans — web-based only; native app reserved for MLS-tier enterprise customers
MLS listing auto-sync unavailable for individual and brokerage plans — requires a custom MLS organization contract
Thin third-party review base (13 Capterra reviews) versus thousands for ShowingTime, limiting independent validation
No lockbox integration on any plan — agents must manage access codes manually outside the platform

ShowingTime — Pros & Cons

Pros

Near-universal US adoption via MLS
Integrated with most CRMs and lockboxes
Auto-feedback request workflow
Mobile app for agents and showing partners

Cons

Limited customization
Zillow ownership is a concern for some brokerages
Paid tiers required for brokerage features

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