iNCOM Real Estate vs SimplyRETS

iNCOM Real Estate delivers IDX-powered websites, a built-in CRM, and lead generation tools for agents and brokerages — a North American platform with over 22 years of real estate-specific experience.

Custom (demo required)

Visit iNCOM Real Estate

SimplyRETS

SimplyRETS is an MLS data API and IDX platform built for developers — turn any website into a property search tool with clean JSON endpoints and an official WordPress plugin.

$49/mo

Visit SimplyRETS

iNCOM Real Estate vs SimplyRETS: feature comparison

Feature	iNCOM Real Estate	SimplyRETS
Bespoke Custom Design	✗	—
Content & Blog Management	✓	—
CRM Integration	✓	—
Hosting Included	✓	—
IDX / MLS Integration	✓	—
Lead Capture & Landing Pages	✓	—
Ongoing Support / Retainer	✓	—
SEO-Focused Build	✓	—
Custom CSS / Design Control	—	✓
Lead Capture Forms	—	✓
Map-Based Search	—	✓
Market Report Widgets	—	✗
Multi-MLS Coverage	—	✓
Saved Search / Client Alerts	—	✓
Standalone Hosted Pages	—	✗
WordPress Plugin	—	✓

iNCOM Real Estate — Pros & Cons

Pros

Covers Canadian and US MLS markets in a single platform — well-suited for cross-border brokerages
Built-in CRM includes drip email campaigns, postcard marketing, and a mobile companion app at no extra cost
22+ years in real estate tech with 10,000+ active agent accounts — a proven, stable vendor track record
AI-powered Google Ads and Meta advertising management available as an add-on within the same dashboard

Cons

Template-based design only — no bespoke custom design tier means all sites share similar structural layouts
Pricing is completely undisclosed; a demo call is required before any cost estimate, complicating budget planning
Primarily Canadian-focused; US agents may encounter longer MLS approval timelines and less localized support
Built-in CRM is basic compared to standalone platforms like Follow Up Boss or Lofty — limited workflow automation depth

SimplyRETS — Pros & Cons

Pros

Clean RESTful JSON API with code examples in cURL, Python, PHP, and Node.js — the most developer-friendly MLS data option in the category
Transparent flat-rate pricing ($49–$199/mo) with no long-term contracts or per-seat fees
Multi-MLS add-on lets a single account pull data from multiple markets without separate IDX agreements per region
30-minute listing refresh keeps data current, and sold/closed data is available for market analysis add-ons

Cons

No built-in website, CRM, or admin dashboard — requires a separate tech stack and developer effort before any agent can use it
MLS coverage is not universal; agents in smaller or non-participating markets may find their MLS unsupported
Support is documentation and email only — no phone or live chat when a data feed goes down during a critical client demo
The $99 one-time connection fee per MLS feed compounds quickly for multi-market teams or those switching markets