iHOUSEweb vs SimplyRETS

iHOUSEweb is a 30-year veteran IDX website platform — bundling MLS-integrated property search, TurboLeads CRM, and blogging tools in a no-contract subscription starting under $150/mo.

$149.98/mo

Visit iHOUSEweb

SimplyRETS

SimplyRETS is an MLS data API and IDX platform built for developers — turn any website into a property search tool with clean JSON endpoints and an official WordPress plugin.

$49/mo

Visit SimplyRETS

iHOUSEweb vs SimplyRETS: feature comparison

Feature	iHOUSEweb	SimplyRETS
Bespoke Custom Design	✗	—
Content & Blog Management	✓	—
CRM Integration	✓	—
Hosting Included	✓	—
IDX / MLS Integration	✓	—
Lead Capture & Landing Pages	✓	—
Ongoing Support / Retainer	✓	—
SEO-Focused Build	✓	—
Custom CSS / Design Control	—	✓
Lead Capture Forms	—	✓
Map-Based Search	—	✓
Market Report Widgets	—	✗
Multi-MLS Coverage	—	✓
Saved Search / Client Alerts	—	✓
Standalone Hosted Pages	—	✗
WordPress Plugin	—	✓

iHOUSEweb — Pros & Cons

Pros

Agent Pro plan at $149.98/mo is one of the lowest-priced IDX-plus-CRM bundles available
Built-in TurboLeads CRM eliminates the need for a separate CRM subscription
No long-term contracts — cancel with 30 days notice on any plan
30-year track record powering 20,000+ active agent sites for major brands

Cons

Template-based Flex Editor only — no truly bespoke custom-coded design option
Upfront setup fees required on all plans regardless of subscription tier
MLS board pass-through data fees in many markets add unpredictable cost on top of the monthly rate
Design templates look noticeably dated compared to modern competitors like Luxury Presence or AgentFire

SimplyRETS — Pros & Cons

Pros

Clean RESTful JSON API with code examples in cURL, Python, PHP, and Node.js — the most developer-friendly MLS data option in the category
Transparent flat-rate pricing ($49–$199/mo) with no long-term contracts or per-seat fees
Multi-MLS add-on lets a single account pull data from multiple markets without separate IDX agreements per region
30-minute listing refresh keeps data current, and sold/closed data is available for market analysis add-ons

Cons

No built-in website, CRM, or admin dashboard — requires a separate tech stack and developer effort before any agent can use it
MLS coverage is not universal; agents in smaller or non-participating markets may find their MLS unsupported
Support is documentation and email only — no phone or live chat when a data feed goes down during a critical client demo
The $99 one-time connection fee per MLS feed compounds quickly for multi-market teams or those switching markets