Homes.com vs Revaluate

CoStar-backed real estate portal that routes buyer inquiries directly to the listing agent — no competing agent ads on your own listings.

~$20/lead (pay-per-lead)

Visit Homes.com

Revaluate

Revaluate applies AI scoring to an agent's existing contact database to surface who in their sphere of influence is statistically most likely to sell — eliminating prospecting guesswork without buying a single third-party lead.

From $199/mo

Visit Revaluate

Homes.com vs Revaluate: feature comparison

Feature	Homes.com	Revaluate
Buyer Leads	✓	✗
CRM Integration	✓	✓
Dialer / Power Dialer	✗	✗
Exclusive Leads	✓	✗
Geographic Targeting	✓	✗
Lead Filter / Quality Scoring	✓	✓
Marketing Automation	✗	✓
Seller / Listing Leads	✗	✓

Homes.com — Pros & Cons

Pros

"Your Listing, Your Lead" model — competitor agents cannot advertise on your own listings
Backed by CoStar Group data infrastructure with 100M+ monthly visitors
Pay-per-lead pricing (~$20–$30/lead) available with no long-term contract
Lead Concierge pre-qualifies inbound inquiries before routing to the agent in real time

Cons

Consumer brand awareness significantly lags Zillow and Realtor.com in most U.S. markets
Thinner listing inventory in rural and low-density markets reduces buyer-side lead volume
Limited built-in marketing automation and seller lead nurturing tools
CRM ecosystem integrations are narrower than those offered by Zillow or Realtor.com

Revaluate — Pros & Cons

Pros

AI scores and ranks database contacts by likelihood to sell so outreach effort is prioritized, not scattered across the full SOI
Database Repair identifies duplicates, stale records, and missing data before they waste marketing spend or skew scoring
Native integrations with 20+ real estate CRMs including Follow Up Boss, BoldTrail, Sierra Interactive, Lofty, and Wise Agent
Report Card grades 12 months of missed listing opportunities — surfaces specific closings the agent lost from their own database

Cons

No pricing is published on the website — a demo call is required to learn actual costs, making upfront budget comparisons with SmartZip or Offrs difficult
Results depend entirely on database quality — agents with fewer than 500 active contacts or a stale SOI will see minimal predictive lift
No buyer-side lead generation — the platform addresses only the seller/listing side of the pipeline, leaving buyer lead acquisition to other tools
Scoring insights take 60–90 days to stabilize, which frustrates agents expecting immediate pipeline impact from month one

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