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HomeLight vs OpCity

HomeLight logo
HomeLight
The largest US agent-matching platform — matches consumers with top local agents based on transaction history, with referral fees paid at close.
Free to join (25-33% at close)
Visit HomeLight
OpCity logo
OpCity
Realtor.com's pay-at-close referral arm (powered by Move/Opcity tech) — connects consumer leads to agents with live-transfer phone handoff.
Free to join (30-35% at close)
Visit OpCity

HomeLight vs OpCity: feature comparison

FeatureHomeLightOpCity
Buyer Referrals✓✓
Seller Referrals✓✓
Pay-at-Close Model✓✓
Data-Driven Matching✓✓
Exclusive Leads✗✗
National Coverage✓✓
Consumer-Facing Brand✓✓
Free to Join✓✓

HomeLight — Pros & Cons

Pros

  • Data-driven agent matching from MLS transaction history
  • Pay-at-close — no upfront cost
  • Strong consumer brand recognition
  • National coverage

Cons

  • 25-33% referral fee is a meaningful commission haircut
  • Non-exclusive leads in some markets
  • Top-agent bar is high — newer agents may not qualify

OpCity — Pros & Cons

Pros

  • Live-transfer phone handoff improves contact rate
  • Realtor.com consumer funnel behind it
  • No upfront cost
  • Strong for agents who can answer quickly

Cons

  • 30-35% fee on the higher end
  • Speed-to-answer required — slow agents get bypassed
  • Non-exclusive leads in some cases
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